RecalibrAgency Podcast

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Perspectives on Business Development and Marketing Your Marketing Agency

Ft. Paul Murphy, Principal at 3Advance In this episode of RecalibrAgency, Paul and Danielle talk about: Hiring for candidate aptitude and attitude Responsibilities for marketing your marketing agency, conducting business development, and performing sales functions Considerations for positioning and differentiating your web development firm or marketing agency to thrive on the basis of trust amidst…

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Lessons Learned In Reinventing Your Agency As Technologies Change

Ft. Paul Murphy, Principal at 3Advance For centuries, as technologies have changed, the exclusivity and skill required to perform various creative, development, and marketing services has eroded. This pattern will continue, thus, it’s essential that as the skills required to be a creative, web dev or marketing professional are automated and cheaply outsourceable that your…

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Margin: The Best Way to Give Your Agency a Chance to Succeed

Ft. Sara Mannix, Founder of Mannix Marketing When it comes to building a successful agency, anything successful, really, it’s the amount of margin, or the room for error that you have to work within that can dictate your success or failure. In this episode, Sara and Danielle talk through ways to create margin in your…

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Where Is The World of Social Media Headed?

Ft. Megan Conley, Founder of Social Tribe As social media algorithms change and the utility of social media becomes more nuanced, digital marketing agencies need to maintain awareness of where social media companies are headed and how user preferences are changing in order to best advise and advertise for clients. In this episode of RecalibrAgency,…

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Could It Be That Company Culture Is Overrated?

Ft. Megan Conley, Founder of Social Tribe What is the proper place for company culture in the ever expanding list of priorities that Agency Owners must grapple with day to day?  In this episode of RecalibrAgency, Megan and I discuss  How Important Company Culture is Comparatively Company Culture Ownership How Team Culture Arises Managing Gen…

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