Overcoming Brand Confusion & Owning Your Agency Superpower

Agency Brand Positioning with Chris Manley of Engenius

Ft. Chris Manley, CEO of Engenius Like many agencies, Engenius started in 2008 doing everything for everyone. After years of niching down, internal conflicts, and external changes in brand positioning, Chris found Engenius’ superpower and shouted it from the rooftops to help as many clients within their target market as possible.  In this episode of…

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How Much Does a Business Development Coach Cost

How Much Does a Business Development Coach Cost

As you are looked to as the fearless leader of a marketing agency, it’s natural to go through challenging phases or to encounter hurdles as you work to improve your profit margin, increase qualified leads, and grow your brand with feelings of isolation and uncertainty. The good news is that you don’t have to go…

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How Much Should You Spend Marketing Your Marketing Agency

How Much Should You Spend Marketing Your Marketing Agency

One irony of running a marketing agency, where you design and deliver various marketing activities on behalf of clients, is that you have to promote yourself and connect with new potential clients, which means—of course—implementing marketing initiatives and strategies for your own brand. For many agencies, the proverb whereby, “the cobbler’s kids have no shoes,”…

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