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Is it Good to Have a 5 Year Plan?

Change is one of the most constant companions in life, in relationships, and in work. I chuckle because within my family, the old adage of, “the only thing you can plan for is for the plan to change,” rings true regularly as the seasons change and the world continues revolving around the sun. Because of…

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Establishing Repeatable Systems & Strengthening Your Operations

Ft. Kayla Baretta, Vice President of Operations at Paper Leaf Managing managers and managing teams is hard work, especially when going through a big transition within your agency. Listen in on Kayla Baretta’s experience in her leadership role at Paper Leaf, which has doubled its team size since she started working at the agency. In…

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Overcoming Brand Confusion & Owning Your Agency Superpower

Ft. Chris Manley, CEO of Engenius Like many agencies, Engenius started in 2008 doing everything for everyone. After years of niching down, internal conflicts, and external changes in brand positioning, Chris found Engenius’ superpower and shouted it from the rooftops to help as many clients within their target market as possible.  In this episode of…

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How Much Does a Business Development Coach Cost

As you are looked to as the fearless leader of a marketing agency, it’s natural to go through challenging phases or to encounter hurdles as you work to improve your profit margin, increase qualified leads, and grow your brand with feelings of isolation and uncertainty. The good news is that you don’t have to go…

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How Much Should You Spend Marketing Your Marketing Agency

One irony of running a marketing agency, where you design and deliver various marketing activities on behalf of clients, is that you have to promote yourself and connect with new potential clients, which means—of course—implementing marketing initiatives and strategies for your own brand. For many agencies, the proverb whereby, “the cobbler’s kids have no shoes,”…

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How to Rid Your Agency of Scope Creep & Prevent It In the Future

Project managers are usually driven by a desire to satisfy clients and to produce the highest quality of work possible. Along with that, though, comes the challenge of setting boundaries and taking steps to prevent projects from spiraling out of control. After all, boundary setting conversations are among the toughest to hold.  Scope creep is…

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Strategies for Reluctant Sellers: What to Do to Close More Deals

Ft. Steve Guberman, owner of Outsight Consulting Your agency can quickly become a burden instead of the blessing that you wanted it to be. Especially when you’re not making enough sales, not having enough new projects coming in the door, or feeling like your cash is just dwindling down as all of your expenses come…

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3 Marketing Account Managers Respond on Ways to Keep Your AMs Happy

Clients are the lifeblood of most agencies, so having an effective team of account managers is critical to your agency’s success. Beyond delighting clients, having strong AMs and a clear AM role is one portion of building a resilient agency. Because it’s easy to get caught up in the day to day whirlwinds of agency…

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Delegate, Dodge, Delete, Do: How to Get More Time Back In Your Day

It’s not uncommon to feel there simply isn’t enough time in the workday to accomplish everything on your to-do list. If you’re trying to oversee multiple employees and client accounts and creative projects, it may sometimes seem like you’re merely treading water—trying to not drown and expending a lot of energy, but feeling like you’re…

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Lessons Learned in Keeping Your Agency Business Development Train Rolling

Ft. Ryan Masuga, founder of Masuga Design & Shopmode Digital At the start of his agency, Ryan Masuga had new clients come in the door continuously through referrals and luck. Now, 16 years later, it’s not as easy to find new clients. Marketing and sales have not always been easy for him as an introvert. Tune in to hear how…

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Simple Ways to Manage Team Member Return of Employer Property

When working in a creative industry, such as marketing or graphic design, you have to make sure your employees are properly equipped to do their jobs, whether they work onsite or remotely.  In order to make that happen, there can be a lot of equipment getting dispersed among various people and locations. Company property—from laptops…

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