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Perspectives on Business Development and Marketing Your Marketing Agency

Ft. Paul Murphy, Principal at 3Advance In this episode of RecalibrAgency, Paul and Danielle talk about: Hiring for candidate aptitude and attitude Responsibilities for marketing your marketing agency, conducting business development, and performing sales functions Considerations for positioning and differentiating your web development firm or marketing agency to thrive on the basis of trust amidst…

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Lessons Learned In Reinventing Your Agency As Technologies Change

Ft. Paul Murphy, Principal at 3Advance For centuries, as technologies have changed, the exclusivity and skill required to perform various creative, development, and marketing services has eroded. This pattern will continue, thus, it’s essential that as the skills required to be a creative, web dev or marketing professional are automated and cheaply outsourceable that your…

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The Not-so-Secret Path to Successful Agencies Is Audience Loyalty

Building audience loyalty should be the battle cry for our agencies. Subsequently, building clients’ audience loyalty should be the value proposition to our clients. Trust Is Greater Than Reach Now-a-days, the typical digital marketing reach is driving lower conversion rates. Whereas in 2012, the benchmark digital conversion rate across B2B industries was 6.1%, now in…

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Margin: The Best Way to Give Your Agency a Chance to Succeed

Ft. Sara Mannix, Founder of Mannix Marketing When it comes to building a successful agency, anything successful, really, it’s the amount of margin, or the room for error that you have to work within that can dictate your success or failure. In this episode, Sara and Danielle talk through ways to create margin in your…

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Looking Ahead: The Convergence of Web App Development and Social Media Management Specialties

Influencers want to own their audiences. After all, it takes a lot of monetary, physical, and temporal resources to build up an audience on a social media platform. The worst thing that can happen for a famous content creator is for the algorithm to change or for the topic they are speaking about to be…

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Where Is The World of Social Media Headed?

Ft. Megan Conley, Founder of Social Tribe As social media algorithms change and the utility of social media becomes more nuanced, digital marketing agencies need to maintain awareness of where social media companies are headed and how user preferences are changing in order to best advise and advertise for clients. In this episode of RecalibrAgency,…

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Could It Be That Company Culture Is Overrated?

Ft. Megan Conley, Founder of Social Tribe What is the proper place for company culture in the ever expanding list of priorities that Agency Owners must grapple with day to day?  In this episode of RecalibrAgency, Megan and I discuss  How Important Company Culture is Comparatively Company Culture Ownership How Team Culture Arises Managing Gen…

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How to Increase Agency Sales by Serving Partner Direct Reps

Farming new sales opportunities through direct methods can be challenging as a small marketing agency, especially without a dedicated in-house sales team. One way to develop your business and expand your reach is through fostering collaborative sales opportunities and establishing partnerships with related service and technology providers. Saas based agency partner programs (like HubSpot’s) are…

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How to Retain Employees When You Can’t Afford to Pay Them Higher Salaries

It’s a problem plaguing most companies these days: The ability to retain high-performing professionals. For small businesses with narrower profit margins, it can be even more difficult. As a marketing or creative agency, you’re not immune to the stress that comes with worrying that your team members—especially those with exceptional interpersonal skills and critical subject…

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9 Questions to Ask When Evaluating Business Coaches

Every professional can use a bit of support from time to time. Business coaches provide that support, giving guidance and insights from an objective perspective and helping you stay up to date with marketing and graphic design trends. Similar to those you rely on to assist you in other areas of life, your business coach…

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