Real Talk.

The Momentum Framework is one that I have applied to various sized agencies and seen results.

Let’s breakdown some examples:

1. Let’s say that in the past year your agency had annual revenues of $1,500,000 and a below-par profit margin of 5%.

$1.5M * 0.05 = $75K in net profit.

You then purchase a Momentum Building Marathon and spend $22,500 over 12 months, at which point your profit margin has increased to 12% and your annual revenues have stayed constant.

$1.5M * 0.12 = $180K in net profit.

Would you spend $22,500 to take home $105,000 more than the last year?

2. Perhaps you’re looking to double revenues from $1.5M to $3M and you want to increase your profit margin from 5% to something more sustainable. You purchase the Momentum Roadmap for $36,500 and you also purchase the Momentum Building Marathon for $22,500. After 12 months your revenues have doubled and your profit margin has become 12%.

$3M *0.12 = $360K in net profit.

Would you spend $59,000 to take home $180K more than last year?

Ownership determines outcome. The agencies who own their space in the market will win through a play of authenticity.

The team that collaborates on the agency's marketing campaigns with responsibilities shared across the organization will move forward together.

When it's yours and you win, celebrate. When it's yours and it fails, evaluate what went wrong, adjust, and go again.

Can I help you write articles and post on social media and develop a podcast. Yes, it is within my capabilities, but will I do it for you? No. Here's why:

When you're responsible for the outcome, you will try harder, you will dig deeper, you will look farther. If you seek others to solve your problems for you, could it be that you are looking for someone else to blame?

Further,

➡️ Others will struggle to capture your brand's authenticity and soul.

➡️ Others will take longer to produce content.

➡️ Others are disconnected from your team and have limited access to enable personal and team growth.

➡️ Others will struggle to get everyone bought in (especially sales). It's a respect and authority issue.

As long as you don't take ownership for your success, you’ll be dependent on that partner and they’ll dictate your success. You should be the one in control, not them.

To produce the most authentic and relevant content, ownership is key.

That's why I will help you identify a solid position and develop a content and promotional strategy complete with project management built out (see the Momentum Roadmap for details), but you have to own to delivery of your own marketing. That's how you will build a consistent sales pipeline and resilient agency.

In the framework of your agency’s long-term path, my role is to add value to you, not become a crutch that you rely on. When you work to Get Momentum, you’re committing to investing in yourself, your people, your processes, and your agency.

Getting Momentum means that you have completed the work necessary to build something that will last in each phase of the Momentum Framework. There is no easy way up. You have to take the stairs one step at a time.

In my experience, agencies who apply the Momentum Framework can become a whole new version of their agency in 12-24 months with clarity of direction, higher confidence, more qualified leads, actual profit margins, happier owners, teams, and clients, and less stress.

You may never be “DONE”, but once you’ve built up enough Momentum to achieve your long-term goals and have the system built beneath you to maintain movement towards that finish line that you see, then my relationship with your business can change too.

Many times, it's a matter of mindset. The kinds of agencies I can help get momentum

• Are honorable, respectable, & trustworthy.
• Are hungry to serve and eager to deliver high value to their niche.
• View challenges as opportunities.
• Are in it for the people, but still want to make a decent living while at it.
• Are lifelong learners, rethinkers, and tinkerers.
• Are ready to roll up their sleeves and break down the barriers.

Pragmatically speaking, good fit agencies have...

• A CEO/President/Founder committed to investing 5-10 hours per week into their agency.
• Averaging between $500k - $2M in annual revenue
• ~5 to 30 employees
• 3 or fewer owners

• People first.
• Quality over quantity.
• Safety third.
• Done is better than perfect.
• Simplicity is premium.

The mission of Momentum Marketing is to directly aid 27 marketing and creative agencies to be better; to facilitate community and referrals between 270 agencies; and to influence positive change for 2,700 individuals, agency leaders, creatives, and employees.

Marketing agencies need to realize that other marketing agencies are not their biggest competition and that by thinking they are, everyone loses, everyone is more easily burnt out, and everyone has lower profit margin (if any).

Further, this competitor fallacy has degraded the value of the agency and relegated many to the status of “task do-er” rather than strategic advisor. Task do-ers are not paid respect or respectfully paid like strategic advisors are.

I envision a marketplace where creatives and agencies focus on partnering rather than competing. I aspire to help agencies think bigger, but simpler, and realize true profits by valuing themselves as much as they bring value to the marketplace.

Likewise, my goal is to bring value to your organization and to you personally, but what you and I build together will be a marketing system and business structure that you and your team can maintain for the long haul. That is why you can expect to graduate from the various phases of the Momentum Framework.