Real Talk.
You need to know how to market your agency to get found and get clients in the door. You need to become (and stay) profitable. You need better options for how to optimize, grow, or refine your team.
You need to change your job description from "Chaos Coordinator" to "Successful Agency Leader."
Let's get down to business and determine how to turn your agency into a blessing, not a burden.
Gain An Outside Point of View
Get a look from the outside in for fresh ideas, truthful and honest feedback, and a thoughtful perspective for what to do next to get found, get leads, and build an agency name that will last.
You and I should be talking if...
You Need
Fresh Eyes
It's often others who can see us more clearly than we see ourselves.
You Need Fresh Eyes
It’s often those outside of our organization that can identify more than we can see when we’re in the thick of it day in and day out.
Business owner-operators and their leaderships teams are regularly too close, too biased, and too married to current initiatives to see out-of-the-box options or spot ways in which competitors are getting the upper hand.
With a high concern for creating the win-win-win scenario for business, employee, and client, to get Momentum for your business is to recognize you need a good hard look through some non-rose tinted glasses.
You Need Out of Feast or Famine Mode
Projects seem to come in waves and then dry up, and your agency is suffering for it.
You Need Out of Feast or Famine Mode
During times of plenty, it feels as though this client will be your big break.
No matter that the next big gig isn't lined up yet. It will come. It will. You hope. But then, it doesn't.
Your team is benched....and unsettled....morale is down. You're not sleeping. You're pitching for clients that aren't a good fit. Surely, this isn't how successful agencies are operating?
You need someone looking out for you, connecting you to relevant opportunities, and supporting you as you craft a consistent sales pipeline. It’s time to have enough consistently.
You Need to
Be Sought After
You lose more proposals than you win, even when you're not charging enough as it is.
You Need to Be Sought After
There's more to winning a proposal than the options given on the page.
What are your superpowers? Is your agency tactic-centric or customer-centric? How's turnover? Are you perceived as a strategic partner or are you perceived as commoditized doers?
These are just some of the questions we'll address to inform a positioning strategy that will establish your agency and your team as genuine experts.
Having contributed to multiple agencies in technician, supporting, client-facing, leadership, business operations, and agency marketing roles, I can’t help but look at the bigger picture, identify opportunities and setbacks, and then get into the weeds to help pave a better path and clear away the roadblocks.
Get Found. Get Clients. Get Momentum.
How to Scale Your Marketing Agency
The Momentum Framework
Most marketing agencies are hindered by two primary adversaries: inadequate clientele and poor cash flows.
The Momentum Framework is how we'll solve for both while creating exponential value over time.
There are four phases to the Momentum Framework: Build Audience | Build Relationships | Build Profit | Build Leaders.
These four phases reflect most agencies’ desired future state, and to get there, we need to do some building.
Build Audience
Become known, get found, get leads. When you are trusted by a group, your services can adjust to match their needs, making the sale easier and the relationship last longer.
Build Relationships
Be the trusted expert that others want to introduce their peers to. Building relationships is the next part of how to brand and position your agency.
Build Profit
Everyone's gotta eat. Building profit of 16% bare minimum is essential to building an agency that will carry you through for years to come.
Build Leaders
Keep your business running while you’re off adventuring. Building leaders is how you can get away more often and have a less stressful day-to-day regularly.
Let’s Talk Options
Stop neglecting your own business goals. Invest in yourself, your team, and your business.
Marketing Plans
Without a solid foundation with which to be seen as an expert in your field of marketing and your niche of choice, it's harder to build the right relationships that will be your ticket out of "feast or famine" mode.
End result? A more predictable and robust sales pipeline.
Choose from three options to get the marketing strategy and promotional plans you've been "too busy" to outline and implement for yourself.
Coaching
Ideal for teams interesting in making intentional progress. Monthly problem solving and strategic guidance or one-off coaching sessions.
In every session you and I are defining 2 to 3 of your top challenges, determining what opportunities for resolution exist, and deciding your next move.
Together, we’ll eat the elephant of agency life one bite at a time.
Doing Nothing Is NOT An Option
There’s always a reason NOT to make a change and to stay within the stream of the status quo. What you need to determine for yourself is if you’re willing to be the same as the majority of other agencies, or if you’re ready to be truly different, as you claim to be.
I won’t just sell you ideas; we'll journey together through your challenges and opportunities, but ultimately you have to build your momentum.
I'm here to help you find market fit, position your agency's superpowers, and become a recognized expert.
I'm here to encourage you when you feel stuck and keep you moving forward towards your own goals (sometimes with a loving kick in the pants).
I'm here to help you build consistency, strategies, mindsets, and systems that YOU are bought into.
When you do, you and your agency will reap the rewards of the compounding benefits for as long as you and your team maintain your momentum.
Get Started
The principles for succeeding as an agency are straightforward.
It's implementing those principles that's just so dang difficult!
Well, today's the day to start getting momentum.
Book Your
First Session
1. Book Your Discovery Session
You're not sure exactly what you need, but you know you need change in your agency's market positioning in order to keep the doors open.
Book your first session where we will dive deep to assess exactly what you need.
- Do you need regular coaching?
- Ad hoc, one-off coaching?
- Marketing strategy and implementation?
We'll find out.
Find Your
Fit
2. Find Your Fit
During your first session, we will determine if you actually need coaching, marketing, or if you'd be better served working with someone else. If I can't help you best, I'll refer you to peers of mine who can.Â
Get Momentum
3. Get Momentum
Now, it's time to get to work. Implement the Momentum Framework to get found, get clients, and turn your agency from a burden into a BLESSING.
Get Found.
Get Clients.
Get Momentum.
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