RecalibrAgency Podcast

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Implications of Fostering Ownership Mindsets Among Creatives

Ft. Wayne Pelletier, Partner at Resonant Pixel Co. In this episode, Wayne highlights the importance for agency owners and hiring managers at agencies to facilitate open and honest discussions with employees about growth paths of them as an individual and about the agency as a whole. To navigate the nuances of creating an environment of open support…

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Lessons Learned in Developing Teams and Maximizing Talent Density at Your Agency

Ft. Danielle Russell, President at Builder Funnel In this episode, Danielle Russell shares her perspective on learning to develop teams within your agency. She clarifies the debate between the benefits of onboarding new teammates and promoting from within. She also talks about what success looks like in a talent-hiring role as an agency grows. We…

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ClickUp, AirTable, & Other Useful Tools for Operating Your Marketing Agency

Ft. Sarah Perry, Senior Marketing Director at Third Angle It’s not easy to find the right tech stack for your agency, but it can make a huge difference in how smooth your processes are. Are you considering switching tools in your agency? Don’t miss this episode. In this episode of RecalibrAgency, Sarah and I discuss:…

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Establishing Repeatable Systems & Strengthening Your Operations

Ft. Kayla Baretta, Vice President of Operations at Paper Leaf Managing managers and managing teams is hard work, especially when going through a big transition within your agency. Listen in on Kayla Baretta’s experience in her leadership role at Paper Leaf, which has doubled its team size since she started working at the agency. In…

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Overcoming Brand Confusion & Owning Your Agency Superpower

Ft. Chris Manley, CEO of Engenius Like many agencies, Engenius started in 2008 doing everything for everyone. After years of niching down, internal conflicts, and external changes in brand positioning, Chris found Engenius’ superpower and shouted it from the rooftops to help as many clients within their target market as possible.  In this episode of…

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Strategies for Reluctant Sellers: What to Do to Close More Deals

Ft. Steve Guberman, owner of Outsight Consulting Your agency can quickly become a burden instead of the blessing that you wanted it to be. Especially when you’re not making enough sales, not having enough new projects coming in the door, or feeling like your cash is just dwindling down as all of your expenses come…

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Lessons Learned in Keeping Your Agency Business Development Train Rolling

Ft. Ryan Masuga, founder of Masuga Design & Shopmode Digital At the start of his agency, Ryan Masuga had new clients come in the door continuously through referrals and luck. Now, 16 years later, it’s not as easy to find new clients. Marketing and sales have not always been easy for him as an introvert. Tune in to hear how…

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Navigating Agency Growing Pains and Building a Cohesive Team

Ft. Jim Remsik, founder of Flagrant How can an agency scale successfully across matters of agency culture, cash flow, and leadership structure? The reality of changing team dynamics that comes with running and expanding an agency is something you must confront and navigate. Tune in to hear how Jim Remsik overcame growing pains in his…

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Lessons Learned in Managing Teams Functioning as a Digitized Workforce

Ft. Rachel Segal, Managing Director at Briteweb Is it possible to humanize a digitized workforce, without ever meeting face-to-face in an office? Virtual teams face different challenges compared to in-office teams. For example challenges crop up daily that cause fragmentation within the agency, struggles with team bonding, and a need to overcome asynchronous communication gaps.…

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Transforming Your Company Culture and the Client Delivery Process

Ft. Mark Miller, Co-Founder and President of Historic Culture has the potential to make or break your agency. Keeping leadership involved, modeling the behaviors you want, and keeping true to your core values is a must. Hear this turnaround story that demonstrates that it is never too late to make changes and transform your company’s…

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