Ft. Ryan Watson, Partner at Upsourced
In this episode, Danielle and Ryan discuss the agency lifecycle and the importance of measuring the right KPIs.
Other topics of discussion include:
👉 Breaking down the agency lifecycle
👉 Your AGI:FTE Ratio
👉 Building the right habits to understand your agency’s financial health
In this episode:
[00:30] Meet Ryan Watson.
[02:24] Breaking down the agency lifecycle as related to your agency finances.
[06:06] Measuring the right KPIs.
[10:20] Understanding Your AGI:FTE Ratio.
[12:32] Establishing Habits – The Second Cousin of Processes.
[15:12] Building Momentum Through Financial Health During Your Agency Lifecycle.
[17:45] Assessing Your Agency’s Hierarchy of Needs.
Building a successful marketing agency takes grit, a focus on your value, and sometimes a *loving* kick in the pants.
Needing an ally as you achieve your long-term goals?
I’d be happy to help.