Musings on How To Stop “Hacking” Ourselves to Death

Written By Danielle Fauteaux

Ft. Will Smith, Partner at IMPACT

In this episode, Danielle and Will talk through some of the impacts of AI and how agencies and individuals alike can respond to the increasing pressures and pace of the digital environment.

Other topics of discussion include:

  • Authenticity and Trust Building
  • ChatGPT and AI In Your Agency
  • Making Time and Space to Think
  • Finding Balance in the Age of AI

In this episode:

[00:25] Meet Will Smith.
[02:53] How “hacks” erode trust with your clients.
[04:50] Addressing shiny object syndrome.
[06:25] Will’s take on how to use ChatGPT the right way.
[08:42] Doing less but better.
[10:45] Addressing how we have never really been taught how to focus.
[14:48] If it is not on the calendar it isn’t going to happen.
[19:40] Your team is key when evaluating “hacks.”

Building a successful marketing agency takes grit, a focus on your value, and sometimes a *loving* kick in the pants.

Needing an ally as you achieve your long-term goals?

I’d be happy to help.

Danielle Fauteaux, Agency Coach

Danielle Fauteaux

Hi! I’m Danielle. I’m passionate about helping creatives recognize their value and place in this world, passionate about helping leaders regain control over their responsibilities, passionate about encouraging others to live more meaningful lives; and passionate about doing more with less. I guide creative firms through the Momentum Framework to achieve their revenue and profit goals while falling back in love with the mission they originally set out with.