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Lessons Learned In Reinventing Your Agency As Technologies Change

Ft. Paul Murphy, Principal at 3Advance For centuries, as technologies have changed, the exclusivity and skill required to perform various creative, development, and marketing services has eroded. This pattern will continue, thus, it’s essential that as the skills required to be a creative, web dev or marketing professional are automated and cheaply outsourceable that your…

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Margin: The Best Way to Give Your Agency a Chance to Succeed

Ft. Sara Mannix, Founder of Mannix Marketing When it comes to building a successful agency, anything successful, really, it’s the amount of margin, or the room for error that you have to work within that can dictate your success or failure. In this episode, Sara and Danielle talk through ways to create margin in your…

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Looking Ahead: The Convergence of Web App Development and Social Media Management Specialties

Influencers want to own their audiences. After all, it takes a lot of monetary, physical, and temporal resources to build up an audience on a social media platform. The worst thing that can happen for a famous content creator is for the algorithm to change or for the topic they are speaking about to be…

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How to Retain Employees When You Can’t Afford to Pay Them Higher Salaries

It’s a problem plaguing most companies these days: The ability to retain high-performing professionals. For small businesses with narrower profit margins, it can be even more difficult. As a marketing or creative agency, you’re not immune to the stress that comes with worrying that your team members—especially those with exceptional interpersonal skills and critical subject…

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How to Successfully Communicate Your Marketing Agency Rush Fees

As a marketing agency or independent contractor, it’s a constant balancing act to deliver high-quality content to clients in a timely and cost-efficient manner. Likely the pricing schedule you’ve set is designed to optimize these three characteristics and serve your customers to the best of your ability. However, when someone asks you or an employee…

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How Much to Charge for Graphic Design and Logo Design Services

Ultimately, you can charge whatever you choose that your target audience is willing to pay. There are plenty of designers that are available to the market for a couple of bucks on Fiverr, Dribbble, and UpWork. So, start by targeting the right audience. It’s also not uncommon to see a wide range of hourly rates…

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How This Agency Increased Client Retention from 49% to 88% in 2 Years

When this agency was trying to grow in 2019, and kept closing new deals, but couldn’t seem to grow, they looked deeper. This agency was already focused on serving a niche industry and had a content marketing strategy working to convert new leads and close new customers. They found that client retention was just 49%…

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How to Successfully Implement Time Tracking At Your Marketing Agency

Provide better results to clients while spending less agency resources on the task at hand. Earn more than you spend. This is your mission if you aim to be a resilient agency. Time tracking is a foundational component to achieving this. Why Marketing Agencies Should Track Time What is the best way to be keeping…

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5 Ways to Recession Proof Your Marketing Agency

There are different stances on the state of the economy as of Q2 of 2022, but the general consensus is that everything that went up, must come down at some point in the foreseeable future. Since a downtown is foreseeable, you have no excuse as an agency owner to not get your house in order…

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How to Narrow Down Your Niche with Confidence

The other day I was chatting with the director of an advertising and marketing agency that has been serving their local community for 40 years. They became an established agency well before the internet became a boon for advertisers. When they saw internet marketing would hit an exponential stride a decade ago, they began to…

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