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Overcoming Brand Confusion & Owning Your Agency Superpower

Ft. Chris Manley, CEO of Engenius Like many agencies, Engenius started in 2008 doing everything for everyone. After years of niching down, internal conflicts, and external changes in brand positioning, Chris found Engenius’ superpower and shouted it from the rooftops to help as many clients within their target market as possible.  In this episode of…

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How Much Does a Business Development Coach Cost

As you are looked to as the fearless leader of a marketing agency, it’s natural to go through challenging phases or to encounter hurdles as you work to improve your profit margin, increase qualified leads, and grow your brand with feelings of isolation and uncertainty. The good news is that you don’t have to go…

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How to Rid Your Agency of Scope Creep & Prevent It In the Future

Project managers are usually driven by a desire to satisfy clients and to produce the highest quality of work possible. Along with that, though, comes the challenge of setting boundaries and taking steps to prevent projects from spiraling out of control. After all, boundary setting conversations are among the toughest to hold.  Scope creep is…

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Strategies for Reluctant Sellers: What to Do to Close More Deals

Ft. Steve Guberman, owner of Outsight Consulting Your agency can quickly become a burden instead of the blessing that you wanted it to be. Especially when you’re not making enough sales, not having enough new projects coming in the door, or feeling like your cash is just dwindling down as all of your expenses come…

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Delegate, Dodge, Delete, Do: How to Get More Time Back In Your Day

It’s not uncommon to feel there simply isn’t enough time in the workday to accomplish everything on your to-do list. If you’re trying to oversee multiple employees and client accounts and creative projects, it may sometimes seem like you’re merely treading water—trying to not drown and expending a lot of energy, but feeling like you’re…

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9 Ways to Find Digital Marketing Clients in the Short Term

One of the stories that has stuck with me for years is of a professional pianist, who—upon being told by an audience member after a performance that they wished they were as good as the exhibiting pianist—replied, “No, you don’t. If you did, you would spend 8 hours per day rehearsing, drilling, and training to…

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Navigating Cash Flow Management Challenges & Getting Away from Hourly Billing

Ft. Bart Mroz, CEO of SUMO Heavy “Remember that one time we did all that work for Client X and they never paid us….those were good times…..” Said no-one ever. Yet, many agencies struggle with cash flow management and accounts receivables because of the billing model they utilize. There are different ways! In this episode…

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Lessons Learned In Reinventing Your Agency As Technologies Change

Ft. Paul Murphy, Principal at 3Advance For centuries, as technologies have changed, the exclusivity and skill required to perform various creative, development, and marketing services has eroded. This pattern will continue, thus, it’s essential that as the skills required to be a creative, web dev or marketing professional are automated and cheaply outsourceable that your…

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Margin: The Best Way to Give Your Agency a Chance to Succeed

Ft. Sara Mannix, Founder of Mannix Marketing When it comes to building a successful agency, anything successful, really, it’s the amount of margin, or the room for error that you have to work within that can dictate your success or failure. What are some ways to create margin in your fiscal, temporal, and emotional situations…

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Looking Ahead: The Convergence of Web App Development and Social Media Management Specialties

Influencers want to own their audiences. After all, it takes a lot of monetary, physical, and temporal resources to build up an audience on a social media platform. The worst thing that can happen for a famous content creator is for the algorithm to change or for the topic they are speaking about to be…

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