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How to Narrow Down Your Niche with Confidence
If you’re like most digital agencies, 2023 was not a cup of tea, to say the least. As you’re looking towards 2024 amid a competitive landscape that is fiercer than ever before, with prospect’s standards higher than ever, and perhaps even margins on the verge of disappearing unless you make some tough decisions, consider what…
A Bookkeeper’s Advice for Crafting Your Annual Budget
Ft. Abby Gallo Owner at Terrain Bookkeeping In this episode, Danielle and Abby discuss how look at your sales pipeline to prepare your annual budget and other key considerations to take into account during the process. Other topics of discussion include: In this episode: [00:24] Meet Abby. [02:15] How Time Tracking In Your Agency Relates to…
How to Attract New Clients Through Public Speaking Opportunities
Ft. Leisa Reid, Owner at Get Speaking Gigs Now In this episode, Danielle and Leisa discuss how to get focused and prepared for speaking engagements that will increase your personal and agency brand prominence. Other topics of discussion include: In this episode: [00:35] Meet Leisa. [01:50] Addressing your own perceptions of public speaking. [03:57] Step 1…
[VIDEO] How to Create Pricing Power for Your Digital Agency
Recently Upsourced‘s ‘Creative Outcomes‘ podcast team invited me on to discuss how your agency’s positioning impacts your pricing power. I also dispelled some myths about why clients buy your marketing services and how it is different than what you may think. Plus, we dig into: You can listen to the full episode below: TRANSCRIPT [00:00:00.520]…
23 Things That Magically Happen to Your Agency When You Define Your Niche
Clarity, focus, and boundaries are critical for you to define in all aspects of your business, and each is essential to define specifically regarding your target audience and ideal customer. Often times creative agencies and marketing services providers get excited because they have the means to service almost any business, without geographic boundaries and in…
My Take on the Debate over ChatGPT and AI Content Generation Tools
I’ve debated myself for weeks on whether or not to write this piece. In the end, I won, and that’s why I will share my thoughts behind whether or not you should be using AI based content creation tools like ChatGPT in the context of running your marketing agency. TL;DR: No. You should not. I…
How Much Should You Spend Marketing Your Marketing Agency
One irony of running a marketing agency, where you design and deliver various marketing activities on behalf of clients, is that you have to promote yourself and connect with new potential clients, which means—of course—implementing marketing initiatives and strategies for your own brand. For many agencies, the proverb whereby, “the cobbler’s kids have no shoes,”…
Lessons Learned in Keeping Your Agency Business Development Train Rolling
Ft. Ryan Masuga, founder of Masuga Design & Shopmode Digital At the start of his agency, Ryan Masuga had new clients come in the door continuously through referrals and luck. Now, 16 years later, it’s not as easy to find new clients. Marketing and sales have not always been easy for him as an introvert. Tune in to hear how…
Don’t Just Do What Other Marketing Agencies Are Doing
The other day I was chatting with a client about the scope of one of their service offerings. They have been considering offering one component as a stand-alone offering. It’s less about the offering that struck me, and more about what they were focused on that I want to talk about. In talking about next…
7 Ways to Leverage LinkedIn to Scale Your Marketing Agency
As a small business owner, you want to utilize an array of low-cost tools to help you grow your business in a sustainable way. LinkedIn has become an indispensable tool for marketing agencies wanting to scale up. When used correctly, the platform can help you connect with and engage partners and clients, generate new leads,…
Although the intrinsic truths of life are evident all around us, including in our agencies, it can be easy to miss the signs we should be seeing as leaders, especially with the busyness and daily demands that come with operating a company.
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