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The Not-so-Secret Path to Successful Agencies Is Audience Loyalty
Building audience loyalty should be the battle cry for our agencies. Subsequently, building clients’ audience loyalty should be the value proposition to our clients. Trust Is Greater Than Reach Now-a-days, the typical digital marketing reach is driving lower conversion rates. Whereas in 2012, the benchmark digital conversion rate across B2B industries was 6.1%, now in…
11 Ways to Get Marketing Clients
Marketing and creative agencies are notoriously overworked, painfully broke, and often struggle to define their unique value proposition to aptly position themselves in the market. For many, a lack of clear marketing for the agency is a symptom of a perpetual identity crisis that paralyzes leadership and team members alike from making decisive progress in…
How this PPC Agency Differentiates Their Technical Mastery
Last week I had a chat with Jason J. Zotara, founder of Ten26 Media, because he has an interesting perspective on positioning your agency that may help you. (Full disclosure: Ten26 Media is not a client). His agency was born out of a scenario similar to many; he built his digital marketing muscles as an…
How to Narrow Down Your Niche with Confidence
The other day I was chatting with the director of an advertising and marketing agency that has been serving their local community for 40 years. They became an established agency well before the internet became a boon for advertisers. When they saw internet marketing would hit an exponential stride a decade ago, they began to…
How This Agency was Positioned as an Industry Authority in Under 1 Year
One of the critical components of becoming a successful creative studio or marketing agency is to become known for doing something that other options simply can’t match. That’s also a primary component that is easier said than done. With focus, clarity, and initiative, it is possible to become a recognized industry authority in a short…
What to Do When Prospects Don’t Understand What You Do
I had an interesting conversation recently and it made me realize something so obvious, I’d never given it much thought before. The short version is that the agency that was the matter of the conversation felt entirely misunderstood by onlookers and prospects. “Nobody understands what we do,” was the phrase that sparked intrigue. The list…
23 Things That Magically Happen to Your Agency When You Define Your Niche
Clarity, focus, and boundaries are critical for you to define in all aspects of your business, and each is essential to define specifically regarding your target audience and ideal customer. Often times creative agencies and marketing services providers get excited because they have the means to service almost any business, without geographic boundaries and in…
26 Questions to Ask About Your Agency Organizational Structure
There are a couple of points in your agency life when you’ll need to assess how to organize your people and client workload. One of those points is at it your agency’s founding. Another is when you are on the precipice of major growth. And on the Debby Downer side is when you are facing…
5 Biggest Challenges To Marketing Your Own Agency
Challenges was the “nicer” word to use, but really, today I want to talk about the top excuses that are keeping you from marketing your own agency in an effective way and causing you to rely on referrals as your primary income stream. These excuses fall into five primary categories: 1. Client Work Comes First… …but then…
How the Pieces of the Inbound Funnel Fit Together
Inbound marketing is not single marketing item. It’s a system of marketing items that guide users through their research process and buyer’s journey, answering their top of mind questions each step of the way to build trust in your solution and in your business. Phase 1: Publish Quality Content It starts with quality content that…