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Perspectives on Business Development and Marketing Your Marketing Agency

Ft. Paul Murphy, Principal at 3Advance In this episode of RecalibrAgency, Paul and Danielle talk about: Hiring for candidate aptitude and attitude Responsibilities for marketing your marketing agency, conducting business development, and performing sales functions Considerations for positioning and differentiating your web development firm or marketing agency to thrive on the basis of trust amidst…

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How to Retain Employees When You Can’t Afford to Pay Them Higher Salaries

It’s a problem plaguing most companies these days: The ability to retain high-performing professionals. For small businesses with narrower profit margins, it can be even more difficult. As a marketing or creative agency, you’re not immune to the stress that comes with worrying that your team members—especially those with exceptional interpersonal skills and critical subject…

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How to Write a Performance Improvement Plan for Behavior [w/ Sample]

It’s an unfortunate reality faced by employers across industries: Sometimes, you have a difficult employee whose negative attitude is causing conflict with other teammates or even clients and damaging the workplace environment. Occasionally, the employee is facing an external problem or stressor, and by giving them patience and grace, they can work through it and…

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How to Successfully Implement Time Tracking At Your Marketing Agency

Provide better results to clients while spending less agency resources on the task at hand. Earn more than you spend. This is your mission if you aim to be a resilient agency. Time tracking is a foundational component to achieving this. Why Marketing Agencies Should Track Time What is the best way to be keeping…

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How To Run Successful One-on-One Meetings

You’ve done it. You’ve proven yourself as a leader within your marketing agency and now you are leading the team, perhaps the same team that you used to be an active contributor to. Your role has changed and now part of your regular activities will be to run effective one-on-one meetings with the team you’re…

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How to “Poach Proof”​ Your Agency

The battle for skilled talent was already waging before the response to COVID. It’s definitely worse now. 86% of young professionals (like, digital marketing employees) reported being willing to take a pay cut to work for a company where their values were aligned according to a LinkedIn study from 2018. Now years removed from that finding, I…

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How Well Does Your Marketing Agency Communicate?

Marketing agencies are weird places. They typically never quite have either a horizontal nor vertical org chart, roles are often much more fluid, and major decision making sometimes is forced into tiny windows of evaluation. In light of this, how much communication is too much communication? How little communication is too little communication? Juxtaposing the…

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