Other topics of discussion include:
- Measuring Performance
- Sales Forecasting
- Time Tracking
In this episode:
[00:24] Meet Abby.
[02:15] How Time Tracking In Your Agency Relates to Preparing Your Annual Budget
[5:57] Why, and How, to Create Budget Scenarios
[7:30] Measuring Your Performance; How Often to Check Actual Figures Against Budgeted Figures
[9:50] In What Ways a Budget Year Over Year Should Look the Same and Different
[16:32] Sales Forecasting and Looking at Your Deals Pipeline to Inform Your Budget
Building a successful marketing agency takes grit, a focus on your value, and sometimes a *loving* kick in the pants.
Needing an ally as you achieve your long-term goals?
I’d be happy to help.