RecalibrAgency Podcast
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A Bookkeeper’s Advice for Crafting Your Annual Budget
Ft. Abby Gallo Owner at Terrain Bookkeeping In this episode, Danielle and Abby discuss how look at your sales pipeline to prepare your annual budget and other key considerations to take into account during the process. Other topics of discussion include: In this episode: [00:24] Meet Abby. [02:15] How Time Tracking In Your Agency Relates to…
How to Attract New Clients Through Public Speaking Opportunities
Ft. Leisa Reid, Owner at Get Speaking Gigs Now In this episode, Danielle and Leisa discuss how to get focused and prepared for speaking engagements that will increase your personal and agency brand prominence. Other topics of discussion include: In this episode: [00:35] Meet Leisa. [01:50] Addressing your own perceptions of public speaking. [03:57] Step 1…
Minding Your Exit Strategy: How to Think About Your Exit Plan Before You Need It
Ft. Sarah Durham, Owner at Compton Durham, LLC In This Episode, Danielle and Sarah discuss the Pros and Cons of Various Exit Strategy Options That Go Beyond Just Selling Your Agency. Other topics of discussion include: In this episode: [00:28] Meet Sarah Durham. [02:30] How to Think About Your Exit Strategy [04:00] Pros and Cons of…
Considerations When Hiring Talent at Your Marketing Agency
Ft. Noel Andrews, Owner at Jobrack In this episode, Danielle and Noel discuss how to handle new employee onboarding the right way and the implications involved when you hire early vs late. Other topics of discussion include: In this episode: [00:29] Meet Noel. [02:27] Implications of hiring early vs hiring late. [07:45] Signs you need to…
How to Find New Clients for Your Marketing Agency
Ft. Jeff Meade, Owner at Meade In this episode, Danielle and Jeff discuss how to find new marketing clients and increase recurring revenue for your marketing agency. Other topics of discussion include: In this episode: [00:31] Meet Jeff Meade. [01:33] Missed opportunities when growing your agency. [02:43] Focus on you the agency leader and the agency…
How to Be the Best Parent-Preneur You Can Be
Ft. Alyson Caffrey, Owner at Operations Agency In this episode, Danielle and Alyson discuss how to be the best parent-preneur you can be, meaning how to still prioritize and pour into yourself and your family while building and running a resilient small business, like your creative agency. Other topics of discussion include: In this episode: [00:24]…
Building Recurring Revenue & Productized Models for Your Web Dev or Design Agency
Ft. Joel Eschenbach, Partner at Notion Design Group In this episode, Danielle and Joel discuss how to build recurring revenue and productized service models for your website development agency. Other topics of discussion include:👉 Value based pricing👉 Leveraging add-ons👉 Raising pricing with existing clients In this episode: [00:45] Meet Joel Eschenbach[04:00] How to Treat the Ongoing Costs…
Musings on How To Stop “Hacking” Ourselves to Death
Ft. Will Smith, Partner at IMPACT In this episode, Danielle and Will talk through some of the impacts of AI and how agencies and individuals alike can respond to the increasing pressures and pace of the digital environment. Other topics of discussion include: In this episode: [00:25] Meet Will Smith.[02:53] How “hacks” erode trust with your clients.[04:50]…
Financial Focuses at Each Stage of Your Agency Lifecycle
Ft. Ryan Watson, Partner at Upsourced In this episode, Danielle and Ryan discuss the agency lifecycle and the importance of measuring the right KPIs. Other topics of discussion include: 👉 Breaking down the agency lifecycle👉 Your AGI:FTE Ratio👉 Building the right habits to understand your agency’s financial health In this episode: [00:30] Meet Ryan Watson. [02:24] Breaking…
Leveraging Relationships and Establishing Strategic Partnerships for Sales Opportunities
Ft. Andrew Litchford, Partner at Starling Digital In this episode, Danielle and Andrew discuss the importance of creating a Referral Network & Strategic Partnerships in order to build a sustainable ecosystem where your agency can get new work. Other topics of discussion include: In this episode: [00:37] Meet Andrew L.[03:33] The Value of Trust[06:44] Overcoming Challenges When…