RecalibrAgency Podcast
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Navigating Cash Flow Management Challenges & Getting Away from Hourly Billing
Ft. Bart Mroz, CEO of SUMO Heavy “Remember that one time we did all that work for Client X and they never paid us….those were good times…..” Said no-one ever. Yet, many agencies struggle with cash flow management and accounts receivables because of the billing model they utilize. There are different ways! In this episode…
Perspectives on Business Development and Marketing Your Marketing Agency
Ft. Paul Murphy, Principal at 3Advance In agencies, as with most service businesses, the people make the place. So, how can more agencies tap into an awareness of their talent density in order to better market their firm to prospective and existing clients? In this episode of RecalibrAgency, Paul and Danielle talk about: Hiring for candidate aptitude…
Lessons Learned In Reinventing Your Agency As Technologies Change
Ft. Paul Murphy, Principal at 3Advance For centuries, as technologies have changed, the exclusivity and skill required to perform various creative, development, and marketing services has eroded. This pattern will continue, thus, it’s essential that as the skills required to be a creative, web dev or marketing professional are automated and cheaply outsourceable that your…
Margin: The Best Way to Give Your Agency a Chance to Succeed
Ft. Sara Mannix, Founder of Mannix Marketing When it comes to building a successful agency, anything successful, really, it’s the amount of margin, or the room for error that you have to work within that can dictate your success or failure. What are some ways to create margin in your fiscal, temporal, and emotional situations…
Where Is The World of Social Media Headed?
Ft. Megan Conley, Founder of Social Tribe As social media algorithms change and the utility of social media becomes more nuanced, digital marketing agencies need to maintain awareness of where social media companies are headed and how user preferences are changing in order to best advise and advertise for clients. In this episode of RecalibrAgency,…
Could It Be That Company Culture Is Overrated?
Ft. Megan Conley, Founder of Social Tribe What is the proper place for company culture in the ever expanding list of priorities that Agency Owners must grapple with day to day? In this episode of RecalibrAgency, Megan and I discuss How Important Company Culture is Comparatively Company Culture Ownership How Team Culture Arises Managing Gen…