Perspectives on Business Development and Marketing Your Marketing Agency
Ft. Paul Murphy, Principal at 3Advance
In agencies, as with most service businesses, the people make the place. So, how can more agencies tap into an awareness of their talent density in order to better market their firm to prospective and existing clients?
In this episode of RecalibrAgency, Paul and Danielle talk about:
- Hiring for candidate aptitude and attitude
- Responsibilities for marketing your marketing agency, conducting business development, and performing sales functions
- Considerations for positioning and differentiating your web development firm or marketing agency to thrive on the basis of trust amidst an industry of constant change
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