In agencies, as with most service businesses, the people make the place. So, how can more agencies tap into an awareness of their talent density in order to better market their firm to prospective and existing clients?
In this episode of RecalibrAgency, Paul and Danielle talk about:
- Hiring for candidate aptitude and attitude
- Responsibilities for marketing your marketing agency, conducting business development, and performing sales functions
- Considerations for positioning and differentiating your web development firm or marketing agency to thrive on the basis of trust amidst an industry of constant change
Building a successful marketing agency takes grit, a focus on your value, and sometimes a *loving* kick in the pants.
Needing an ally as you achieve your long-term goals?
I’d be happy to help.