Ft. Megan Conley, Founder of Social Tribe
As social media algorithms change and the utility of social media becomes more nuanced, digital marketing agencies need to maintain awareness of where social media companies are headed and how user preferences are changing in order to best advise and advertise for clients.
In this episode of RecalibrAgency, Megan and I discuss
- Managing the impacts of third-party platform changes on your agency
- Leveraging team wide brainstorming meetings for what changes to bring to the attention of clients when third-party algorithms change
- How the social media environment is changing because of customer usage and attitude changes
Building a successful marketing agency takes grit, a focus on your value, and sometimes a *loving* kick in the pants.
Needing an ally as you achieve your long-term goals?
I’d be happy to help.