Ft. Megan Conley, Founder of Social Tribe As social media algorithms change and the utility of social media becomes more nuanced, digital marketing agencies need to maintain awareness of where social media companies are headed and how user preferences are changing in order to best advise and advertise for clients. In this episode of RecalibrAgency,…
Ft. Megan Conley, Founder of Social Tribe What is the proper place for company culture in the ever expanding list of priorities that Agency Owners must grapple with day to day? In this episode of RecalibrAgency, Megan and I discuss How Important Company Culture is Comparatively Company Culture Ownership How Team Culture Arises Managing Gen…
Farming new sales opportunities through direct methods can be challenging as a small marketing agency, especially without a dedicated in-house sales team. One way to develop your business and expand your reach is through fostering collaborative sales opportunities and establishing partnerships with related service and technology providers. Saas based agency partner programs (like HubSpot’s) are…
It’s a problem plaguing most companies these days: The ability to retain high-performing professionals. For small businesses with narrower profit margins, it can be even more difficult. As a marketing or creative agency, you’re not immune to the stress that comes with worrying that your team members—especially those with exceptional interpersonal skills and critical subject…
Every professional can use a bit of support from time to time. Business coaches provide that support, giving guidance and insights from an objective perspective and helping you stay up to date with marketing and graphic design trends. Similar to those you rely on to assist you in other areas of life, your business coach…
As a marketing agency or independent contractor, it’s a constant balancing act to deliver high-quality content to clients in a timely and cost-efficient manner. Likely the pricing schedule you’ve set is designed to optimize these three characteristics and serve your customers to the best of your ability. However, when someone asks you or an employee…
Ultimately, you can charge whatever you choose that your target audience is willing to pay. There are plenty of designers that are available to the market for a couple of bucks on Fiverr, Dribbble, and UpWork. So, start by targeting the right audience. It’s also not uncommon to see a wide range of hourly rates…
When this agency was trying to grow in 2019, and kept closing new deals, but couldn’t seem to grow, they looked deeper. This agency was already focused on serving a niche industry and had a content marketing strategy working to convert new leads and close new customers. They found that client retention was just 49%…
Marketing and creative agencies are notoriously overworked, painfully broke, and often struggle to define their unique value proposition to aptly position themselves in the market. For many, a lack of clear marketing for the agency is a symptom of a perpetual identity crisis that paralyzes leadership and team members alike from making decisive progress in…
In one year, this market research firm had successfully adjusted their digital marketing approach in order to support their goal of increasing year over year revenues by 15% annually. Looking ahead over the next 3 years, maintaining 15% YoY growth will allow them to double the size of their sales team by 2024. This market…