Origins of the 80/20 Principle The 80/20 Principle (or Rule) originated in the field of macroeconomics to paint a picture of the distribution of Italian wealth in the early 1900’s. (Thank you Vilfredo Pareto). Now-a-days, most businesses and industries have found a similar “80/20” rule that also applies to their business, customers, finances, operations, you…
Inbound marketing is not single marketing item. It’s a system of marketing items that guide users through their research process and buyer’s journey, answering their top of mind questions each step of the way to build trust in your solution and in your business. Phase 1: Publish Quality Content It starts with quality content that…
Google often will share some sort of press release about upcoming Algorithm Updates, but now more than ever webmasters, marketers, and CEOs are more hawk-eyed about Google Updates. In the internet reliant world we now inhabit, a business can rise and fall at the whim of Google’s algorithm updates. Fortunately, their latest announcement about prioritization of…
![[HOW TO] The Anatomy of Valuable Lead Capture Content](https://gettingmomentum.com/wp-content/uploads/The-Anatomy-of-a-Valuable-Lead-Capture-768x432.jpg)
It’s 3:07, Thursday afternoon, the 28th of the month. Salespersons Jerry and Natalie are extremely worried. It’s 3:07, Thursday afternoon, the 28th of the month. Salespersons Angie and Freddy aren’t worried at all. What’s the difference? Well, it’s the end of the month and sales quotas haven’t been met because Jerry and Natalie’s company website…
![[HOW TO] The Anatomy of a High Converting LANDING PAGE](https://gettingmomentum.com/wp-content/uploads/The-Anatomy-of-a-High-Converting-Landing-Page-768x432.jpg)
Landing pages are a critical component to the success of your overall digital marketing strategy. They serve to provide website visitors with the information they want to know that is valuable enough to exchange their email address for (like Pricing Guides). Over the years, marketers have tested different kinds of landing pages, placing the form in different…
![[HOW TO] The Anatomy of an Effective EMAIL](https://gettingmomentum.com/wp-content/uploads/The-Anatomy-of-an-Effective-Email-768x432.jpg)
Marketers, myself included, are really good at giving business owners a list of things to do to improve their marketing performance, grow their business, and increase sales. Then you make the time to get started, sit down at your computer, and get paralyzed because you don’t know HOW to make that engaging video, write that…
Yes – COVID-19 is wreaking lots of havoc on the economy right now. Economic swings happen and you can (and should) prepare your business to ride the waves and generate leads even during economic downturns both now and in the future. Each of these activities for generating leads during economic downturns falls into 3 main…
Real talk – the impacts hitting global and local economies right now because of COVID-19 are unnerving. Sales prospects have not been responding to you, or if they have it’s to say, “We need a minute to ride this wave out and then we’ll be in touch.” You’re staring down huge business decision that you…