The primary distinction between a coach and a consultant is which party is in control of the choices being made. The Essence of a Coach A good coach will offer insights that you may not see clearly until your attention is focused on that matter. A good coach will ask good questions that allow you…
Provide better results to clients while spending less agency resources on the task at hand. Earn more than you spend. This is your mission if you aim to be a resilient agency. Time tracking is a foundational component to achieving this. Why Marketing Agencies Should Track Time What is the best way to be keeping…
You’ve done it. You’ve proven yourself as a leader within your marketing agency and now you are leading the team, perhaps the same team that you used to be an active contributor to. Your role has changed and now part of your regular activities will be to run effective one-on-one meetings with the team you’re…
Last week I had a chat with Jason J. Zotara, founder of Ten26 Media, because he has an interesting perspective on positioning your agency that may help you. (Full disclosure: Ten26 Media is not a client). His agency was born out of a scenario similar to many; he built his digital marketing muscles as an…
There are different stances on the state of the economy as of Q2 of 2022, but the general consensus is that everything that went up, must come down at some point in the foreseeable future. Since a downtown is foreseeable, you have no excuse as an agency owner to not get your house in order…
This advertising and marketing agency has been serving their local community for 40 years. They became an established print and traditional marketing agency well before the internet became a boon for advertisers and made the pivot to also offer digital marketing services when they saw the market shift that direction. For years they did well…
In my assessment, many of the activities marketing agencies spend their time implementing in effort to market themselves and generate new business is wasted because at the end, it’s still just a polished turd. What is a Polished Turd? In the context of marketing your creative services or advertising agency, polished turds are the campaigns…
One of the critical components of becoming a successful creative studio or marketing agency is to become known for doing something that other options simply can’t match. That’s also a primary component that is easier said than done. With focus, clarity, and initiative, it is possible to become a recognized industry authority in a short…
Contentment has been a recurring theme in my conversations with agency leaders since about November, I’d say. This topic is one that I like to keep top of mind in my own pursuits because contentment is the only way to actually achieve a measure of success in any arena of your life. If you have…
I had a conversation today with the president of a marketing agency. Part of our conversation revolved around the changes in the social media landscape that are impacting the offerings her agency can provide to clients. A Pattern Emerges Not unlike other digital marketing agencies, this organization has been seeing Clients dropping social media from…