How to Find New Clients for Your Marketing Agency

Ft. Jeff Meade, Owner at Meade In this episode, Danielle and Jeff discuss how to find new marketing clients and increase recurring revenue for your marketing agency. Other topics of discussion include: In this episode: [00:31] Meet Jeff Meade. [01:33] Missed opportunities when growing your agency. [02:43] Focus on you the agency leader and the agency…

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How to Be the Best Parent-Preneur You Can Be

Ft. Alyson Caffrey, Owner at Operations Agency In this episode, Danielle and Alyson discuss how to be the best parent-preneur you can be, meaning how to still prioritize and pour into yourself and your family while building and running a resilient small business, like your creative agency. Other topics of discussion include: In this episode: [00:24]…

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[VIDEO] How to Create Pricing Power for Your Digital Agency

Headphones on a yellow background

Recently Upsourced‘s ‘Creative Outcomes‘ podcast team invited me on to discuss how your agency’s positioning impacts your pricing power. I also dispelled some myths about why clients buy your marketing services and how it is different than what you may think. Plus, we dig into: You can listen to the full episode below: TRANSCRIPT [00:00:00.520]…

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Building Recurring Revenue & Productized Models for Your Web Dev or Design Agency

Ft. Joel Eschenbach, Partner at Notion Design Group In this episode, Danielle and Joel discuss how to build recurring revenue and productized service models for your website development agency. Other topics of discussion include:👉 Value based pricing👉 Leveraging add-ons👉 Raising pricing with existing clients In this episode: [00:45] Meet Joel Eschenbach[04:00] How to Treat the Ongoing Costs…

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Musings on How To Stop “Hacking” Ourselves to Death

Ft. Will Smith, Partner at IMPACT In this episode, Danielle and Will talk through some of the impacts of AI and how agencies and individuals alike can respond to the increasing pressures and pace of the digital environment. Other topics of discussion include: In this episode: [00:25] Meet Will Smith.[02:53] How “hacks” erode trust with your clients.[04:50]…

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Financial Focuses at Each Stage of Your Agency Lifecycle

Ft. Ryan Watson, Partner at Upsourced In this episode, Danielle and Ryan discuss the agency lifecycle and the importance of measuring the right KPIs. Other topics of discussion include: 👉 Breaking down the agency lifecycle👉 Your AGI:FTE Ratio👉 Building the right habits to understand your agency’s financial health In this episode: [00:30] Meet Ryan Watson. [02:24] Breaking…

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Leveraging Relationships and Establishing Strategic Partnerships for Sales Opportunities

Ft. Andrew Litchford, Partner at Starling Digital In this episode, Danielle and Andrew discuss the importance of creating a Referral Network & Strategic Partnerships in order to build a sustainable ecosystem where your agency can get new work. Other topics of discussion include: In this episode: [00:37] Meet Andrew L.[03:33] The Value of Trust[06:44] Overcoming Challenges When…

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Implications of Fostering Ownership Mindsets Among Creatives

Wayne Pelletier Implications of Fostering Ownership Mindsets at Your Agency

Ft. Wayne Pelletier, Partner at Resonant Pixel Co. In this episode, Wayne highlights the importance for agency owners and hiring managers at agencies to facilitate open and honest discussions with employees about growth paths of them as an individual and about the agency as a whole. To navigate the nuances of creating an environment of open support…

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