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26 Questions to Ask About Your Agency Organizational Structure

There are a couple of points in your agency life when you’ll need to assess how to organize your people and client workload. One of those points is at it your agency’s founding. Another is when you are on the precipice of major growth. And on the Debby Downer side is when you are facing…

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5 Biggest Challenges To Marketing Your Own Agency

Challenges was the “nicer” word to use, but really, today I want to talk about the top excuses that are keeping you from marketing your own agency in an effective way and causing you to rely on referrals as your primary income stream. These excuses fall into five primary categories: 1. Client Work Comes First… …but then…

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How the Pieces of the Inbound Funnel Fit Together

Inbound marketing is not single marketing item. It’s a system of marketing items that guide users through their research process and buyer’s journey, answering their top of mind questions each step of the way to build trust in your solution and in your business. Phase 1: Publish Quality Content It starts with quality content that…

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[HOW TO] The Anatomy of Valuable Lead Capture Content

It’s 3:07, Thursday afternoon, the 28th of the month. Salespersons Jerry and Natalie are extremely worried. It’s 3:07, Thursday afternoon, the 28th of the month. Salespersons Angie and Freddy aren’t worried at all. What’s the difference? Well, it’s the end of the month and sales quotas haven’t been met because Jerry and Natalie’s company website…

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[HOW TO] The Anatomy of a High Converting LANDING PAGE

Landing pages are a critical component to the success of your overall digital marketing strategy. They serve to provide website visitors with the information they want to know that is valuable enough to exchange their email address for (like Pricing Guides). Over the years, marketers have tested different kinds of landing pages, placing the form in different…

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[HOW TO] The Anatomy of an Effective EMAIL

Marketers, myself included, are really good at giving business owners a list of things to do to improve their marketing performance, grow their business, and increase sales. Then you make the time to get started, sit down at your computer, and get paralyzed because you don’t know HOW to make that engaging video, write that…

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3 Reasons Inbound Marketing Decreases Business Stress During Uncertain Times

Real talk – the impacts hitting global and local economies right now because of COVID-19 are unnerving. Sales prospects have not been responding to you, or if they have it’s to say, “We need a minute to ride this wave out and then we’ll be in touch.” You’re staring down huge business decision that you…

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