Starting a successful creative or marketing company can be a rewarding endeavor. However, it doesn’t come without a significant investment of time, labor and passion. Not everyone who loves marketing wants to start their own agency. Nor should they. There are plenty of satisfying opportunities to work with an established agency, pursue freelancing, or do…
I’ve debated myself for weeks on whether or not to write this piece. In the end, I won, and that’s why I will share my thoughts behind whether or not you should be using AI based content creation tools like ChatGPT in the context of running your marketing agency. TL;DR: No. You should not. I…
Ft. Sarah Perry, Senior Marketing Director at Third Angle It’s not easy to find the right tech stack for your agency, but it can make a huge difference in how smooth your processes are. Are you considering switching tools in your agency? Don’t miss this episode. In this episode of RecalibrAgency, Sarah and I discuss:…
Ft. Chris Manley, CEO of Engenius Like many agencies, Engenius started in 2008 doing everything for everyone. After years of niching down, internal conflicts, and external changes in brand positioning, Chris found Engenius’ superpower and shouted it from the rooftops to help as many clients within their target market as possible. In this episode of…
Project managers are usually driven by a desire to satisfy clients and to produce the highest quality of work possible. Along with that, though, comes the challenge of setting boundaries and taking steps to prevent projects from spiraling out of control. After all, boundary setting conversations are among the toughest to hold. Scope creep is…
Ft. Steve Guberman, owner of Outsight Consulting Your agency can quickly become a burden instead of the blessing that you wanted it to be. Especially when you’re not making enough sales, not having enough new projects coming in the door, or feeling like your cash is just dwindling down as all of your expenses come…
As a marketing agency or independent contractor, it’s a constant balancing act to deliver high-quality content to clients in a timely and cost-efficient manner. Likely the pricing schedule you’ve set is designed to optimize these three characteristics and serve your customers to the best of your ability. However, when someone asks you or an employee…
Ultimately, you can charge whatever you choose that your target audience is willing to pay. There are plenty of designers that are available to the market for a couple of bucks on Fiverr, Dribbble, and UpWork. So, start by targeting the right audience. It’s also not uncommon to see a wide range of hourly rates…
When this agency was trying to grow in 2019, and kept closing new deals, but couldn’t seem to grow, they looked deeper. This agency was already focused on serving a niche industry and had a content marketing strategy working to convert new leads and close new customers. They found that client retention was just 49%…
There are different stances on the state of the economy as of Q2 of 2022, but the general consensus is that everything that went up, must come down at some point in the foreseeable future. Since a downtown is foreseeable, you have no excuse as an agency owner to not get your house in order…