Contentment has been a recurring theme in my conversations with agency leaders since about November, I’d say. This topic is one that I like to keep top of mind in my own pursuits because contentment is the only way to actually achieve a measure of success in any arena of your life. If you have…
I had a conversation today with the president of a marketing agency. Part of our conversation revolved around the changes in the social media landscape that are impacting the offerings her agency can provide to clients. A Pattern Emerges Not unlike other digital marketing agencies, this organization has been seeing Clients dropping social media from…
Change is one of the most constant companions in life, in relationships, and in work. I chuckle because within my family, the old adage of, “the only thing you can plan for is for the plan to change,” rings true regularly as the seasons change and the world continues revolving around the sun. Because of…
Writing proposals for marketing work can be a challenge, especially when you do not have productized services or “packages,” but rather build out custom scopes of work. When your proposals take hours upon hours to develop, you should re-evaluate your process and proposal structure. The Golden Rule of Proposal Writing: Focus on the Prospect’s Objectives…
Business development efforts for our own agency is often relegated to the backburner in lieu of pressing client requests or workload shifts due to agency role changes, until famine mode strikes, that is. If you’re internal marketing plan is currently off the rails consider the follow with the objective of getting back on track: Questions…
Your agency should diversify its sources of income primarily because the market ebbs and flows and you need to not hedge all your bets in one place. Depending on your form of agency services, your target customers, and the way your organization is structured, market changes will affect you in different ways in different seasons….
In this discourse, to be “inefficient” does not mean one is being ineffective with time, or wasting time. Rather, it means allocating time away from activities that would contribute to your agency utilization rate towards activities support a larger outcome of curiosity, ownership, impact, and camaraderie of your team and subsequently reduce the likelihood of…
Yes – COVID-19 is wreaking lots of havoc on the economy right now. Economic swings happen and you can (and should) prepare your business to ride the waves and generate leads even during economic downturns both now and in the future. Each of these activities for generating leads during economic downturns falls into 3 main…