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How To Run Successful One-on-One Meetings
You’ve done it. You’ve proven yourself as a leader within your marketing agency and now you are leading the team, perhaps the same team that you used to be an active contributor to. Your role has changed and now part of your regular activities will be to run effective one-on-one meetings with the team you’re…
How this PPC Agency Differentiates Their Technical Mastery
Last week I had a chat with Jason J. Zotara, founder of Ten26 Media, because he has an interesting perspective on positioning your agency that may help you. (Full disclosure: Ten26 Media is not a client). His agency was born out of a scenario similar to many; he built his digital marketing muscles as an…
5 Ways to Recession Proof Your Marketing Agency
There are different stances on the state of the economy as of Q2 of 2022, but the general consensus is that everything that went up, must come down at some point in the foreseeable future. Since a downtown is foreseeable, you have no excuse as an agency owner to not get your house in order…
How This Agency Increased New Web Projects Revenue by 78%
This advertising and marketing agency has been serving their local community for 40 years. They became an established print and traditional marketing agency well before the internet became a boon for advertisers and made the pivot to also offer digital marketing services when they saw the market shift that direction. For years they did well…
It’s Still Just a Polished Turd
In my assessment, many of the activities marketing agencies spend their time implementing in effort to market themselves and generate new business is wasted because at the end, it’s still just a polished turd. What is a Polished Turd? In the context of marketing your creative services or advertising agency, polished turds are the campaigns…
How This Agency was Positioned as an Industry Authority in Under 1 Year
One of the critical components of becoming a successful creative studio or marketing agency is to become known for doing something that other options simply can’t match. That’s also a primary component that is easier said than done. With focus, clarity, and initiative, it is possible to become a recognized industry authority in a short…
The Value of Finding Contentment for Your Agency and Within Your Life
Contentment has been a recurring theme in my conversations with agency leaders since about November, I’d say. This topic is one that I like to keep top of mind in my own pursuits because contentment is the only way to actually achieve a measure of success in any arena of your life. If you have…
Looking Ahead: The Need for Different Social Media Management Offerings
I had a conversation today with the president of a marketing agency. Part of our conversation revolved around the changes in the social media landscape that are impacting the offerings her agency can provide to clients. A Pattern Emerges Not unlike other digital marketing agencies, this organization has been seeing Clients dropping social media from…
Is it Good to Have a 5 Year Plan?
Change is one of the most constant companions in life, in relationships, and in work. I chuckle because within my family, the old adage of, “the only thing you can plan for is for the plan to change,” rings true regularly as the seasons change and the world continues revolving around the sun. Because of…
What to Do When Prospects Don’t Understand What You Do
I had an interesting conversation recently and it made me realize something so obvious, I’d never given it much thought before. The short version is that the agency that was the matter of the conversation felt entirely misunderstood by onlookers and prospects. “Nobody understands what we do,” was the phrase that sparked intrigue. The list…
Although the intrinsic truths of life are evident all around us, including in our agencies, it can be easy to miss the signs we should be seeing as leaders, especially with the busyness and daily demands that come with operating a company.
This pocketbook, The Gardener's Guide to Growing a Resilient Agency, takes an allegorical approach to the exciting challenge of establishing a resilient and thriving agency and what it takes to be an efficient and nurturing leader in this tenuous and temperamental operating environment.
This quick read will equip you with 7 principles to rethink how you approach the day-to-day of your agency and become more fruitful. Simply submit the form below to download the guide.
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