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The Not-so-Secret Path to Successful Agencies Is Audience Loyalty
Building audience loyalty should be the battle cry for our agencies. Subsequently, building clients’ audience loyalty should be the value proposition to our clients. Trust Is Greater Than Reach Now-a-days, the typical digital marketing reach is driving lower conversion rates. Whereas in 2012, the benchmark digital conversion rate across B2B industries was 6.1%, now in…
11 Ways to Find Digital Marketing Clients
Marketing and creative agencies are notoriously overworked, painfully broke, and often struggle to define their unique value proposition to aptly position themselves in the market. For many, a lack of clear marketing for the agency is a symptom of a perpetual identity crisis that paralyzes leadership and team members alike from making decisive progress in…
How this PPC Agency Differentiates Their Technical Mastery
Last week I had a chat with Jason J. Zotara, founder of Ten26 Media, because he has an interesting perspective on positioning your agency that may help you. (Full disclosure: Ten26 Media is not a client). His agency was born out of a scenario similar to many; he built his digital marketing muscles as an…
How This Agency was Positioned as an Industry Authority in Under 1 Year
One of the critical components of becoming a successful creative studio or marketing agency is to become known for doing something that other options simply can’t match. That’s also a primary component that is easier said than done. With focus, clarity, and initiative, it is possible to become a recognized industry authority in a short…
What to Do When Prospects Don’t Understand What You Do
I had an interesting conversation recently and it made me realize something so obvious, I’d never given it much thought before. The short version is that the agency that was the matter of the conversation felt entirely misunderstood by onlookers and prospects. “Nobody understands what we do,” was the phrase that sparked intrigue. The list…
26 Questions to Ask About Your Agency Organizational Structure
There are a couple of points in your agency life when you’ll need to assess how to organize your people and client workload. One of those points is at it your agency’s founding. Another is when you are on the precipice of major growth. And on the Debby Downer side is when you are facing…
5 Biggest Challenges To Marketing Your Own Agency
Challenges was the “nicer” word to use, but really, today I want to talk about the top excuses that are keeping you from marketing your own agency in an effective way and causing you to rely on referrals as your primary income stream. These excuses fall into five primary categories: 1. Client Work Comes First… …but then…
How the Pieces of the Inbound Funnel Fit Together
Inbound marketing is not single marketing item. It’s a system of marketing items that guide users through their research process and buyer’s journey, answering their top of mind questions each step of the way to build trust in your solution and in your business. Phase 1: Publish Quality Content It starts with quality content that…
![[HOW TO] The Anatomy of Valuable Lead Capture Content](https://gettingmomentum.com/wp-content/uploads/The-Anatomy-of-a-Valuable-Lead-Capture-1024x576.jpg "The Anatomy of a Valuable Lead Capture")
[HOW TO] The Anatomy of Valuable Lead Capture Content
It’s 3:07, Thursday afternoon, the 28th of the month. Salespersons Jerry and Natalie are extremely worried. It’s 3:07, Thursday afternoon, the 28th of the month. Salespersons Angie and Freddy aren’t worried at all. What’s the difference? Well, it’s the end of the month and sales quotas haven’t been met because Jerry and Natalie’s company website…
![[HOW TO] The Anatomy of a High Converting LANDING PAGE](https://gettingmomentum.com/wp-content/uploads/The-Anatomy-of-a-High-Converting-Landing-Page-1024x576.jpg "The Anatomy of a High Converting Landing Page")
[HOW TO] The Anatomy of a High Converting LANDING PAGE
Landing pages are a critical component to the success of your overall digital marketing strategy. They serve to provide website visitors with the information they want to know that is valuable enough to exchange their email address for (like Pricing Guides). Over the years, marketers have tested different kinds of landing pages, placing the form in different…
Although the intrinsic truths of life are evident all around us, including in our agencies, it can be easy to miss the signs we should be seeing as leaders, especially with the busyness and daily demands that come with operating a company.
This pocketbook, The Gardener's Guide to Growing a Resilient Agency, takes an allegorical approach to the exciting challenge of establishing a resilient and thriving agency and what it takes to be an efficient and nurturing leader in this tenuous and temperamental operating environment.
This quick read will equip you with 7 principles to rethink how you approach the day-to-day of your agency and become more fruitful. Simply submit the form below to download the guide.
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