Remote working has brought with it a variety of benefits for employees and employers alike. However, it’s also brought some challenges for managers to navigate to ensure the productivity and culture of their agency stay strong. One area where marketing agency managers may be struggling is having open dialogue with their remote employees and building…
One irony of running a marketing agency, where you design and deliver various marketing activities on behalf of clients, is that you have to promote yourself and connect with new potential clients, which means—of course—implementing marketing initiatives and strategies for your own brand. For many agencies, the proverb whereby, “the cobbler’s kids have no shoes,”…
Project managers are usually driven by a desire to satisfy clients and to produce the highest quality of work possible. Along with that, though, comes the challenge of setting boundaries and taking steps to prevent projects from spiraling out of control. After all, boundary setting conversations are among the toughest to hold. Scope creep is…
Clients are the lifeblood of most agencies, so having an effective team of account managers is critical to your agency’s success. Beyond delighting clients, having strong AMs and a clear AM role is one portion of building a resilient agency. Because it’s easy to get caught up in the day to day whirlwinds of agency…
It’s not uncommon to feel there simply isn’t enough time in the workday to accomplish everything on your to-do list. If you’re trying to oversee multiple employees and client accounts and creative projects, it may sometimes seem like you’re merely treading water—trying to not drown and expending a lot of energy, but feeling like you’re…
When working in a creative industry, such as marketing or graphic design, you have to make sure your employees are properly equipped to do their jobs, whether they work onsite or remotely. In order to make that happen, there can be a lot of equipment getting dispersed among various people and locations. Company property—from laptops…
Digital marketing specialists play an important role in presenting and promoting your agency through a variety of online platforms. For this position, you want a professional who is creative, efficient, knowledgeable about digital tools, and capable of bringing awareness to your company in effective and innovative ways. With that in mind, hiring and training digital…
The other day I was chatting with a client about the scope of one of their service offerings. They have been considering offering one component as a stand-alone offering. It’s less about the offering that struck me, and more about what they were focused on that I want to talk about. In talking about next…
As a small business owner, you want to utilize an array of low-cost tools to help you grow your business in a sustainable way. LinkedIn has become an indispensable tool for marketing agencies wanting to scale up. When used correctly, the platform can help you connect with and engage partners and clients, generate new leads,…
Building audience loyalty should be the battle cry for our agencies. Subsequently, building clients’ audience loyalty should be the value proposition to our clients. Trust Is Greater Than Reach Now-a-days, the typical digital marketing reach is driving lower conversion rates. Whereas in 2012, the benchmark digital conversion rate across B2B industries was 6.1%, now in…