Influencers want to own their audiences. After all, it takes a lot of monetary, physical, and temporal resources to build up an audience on a social media platform. The worst thing that can happen for a famous content creator is for the algorithm to change or for the topic they are speaking about to be…
Farming new sales opportunities through direct methods can be challenging as a small marketing agency, especially without a dedicated in-house sales team. One way to develop your business and expand your reach is through fostering collaborative sales opportunities and establishing partnerships with related service and technology providers. Saas based agency partner programs (like HubSpot’s) are…
It’s a problem plaguing most companies these days: The ability to retain high-performing professionals. For small businesses with narrower profit margins, it can be even more difficult. As a marketing or creative agency, you’re not immune to the stress that comes with worrying that your team members—especially those with exceptional interpersonal skills and critical subject…
Every professional can use a bit of support from time to time. Business coaches provide that support, giving guidance and insights from an objective perspective and helping you stay up to date with marketing and graphic design trends. Similar to those you rely on to assist you in other areas of life, your business coach…
As a marketing agency or independent contractor, it’s a constant balancing act to deliver high-quality content to clients in a timely and cost-efficient manner. Likely the pricing schedule you’ve set is designed to optimize these three characteristics and serve your customers to the best of your ability. However, when someone asks you or an employee…
Ultimately, you can charge whatever you choose that your target audience is willing to pay. There are plenty of designers that are available to the market for a couple of bucks on Fiverr, Dribbble, and UpWork. So, start by targeting the right audience. It’s also not uncommon to see a wide range of hourly rates…
Marketing and creative agencies are notoriously overworked, painfully broke, and often struggle to define their unique value proposition to aptly position themselves in the market. For many, a lack of clear marketing for the agency is a symptom of a perpetual identity crisis that paralyzes leadership and team members alike from making decisive progress in…
The primary distinction between a coach and a consultant is which party is in control of the choices being made. The Essence of a Coach A good coach will offer insights that you may not see clearly until your attention is focused on that matter. A good coach will ask good questions that allow you…
Provide better results to clients while spending less agency resources on the task at hand. Earn more than you spend. This is your mission if you aim to be a resilient agency. Time tracking is a foundational component to achieving this. Why Marketing Agencies Should Track Time What is the best way to be keeping…
You’ve done it. You’ve proven yourself as a leader within your marketing agency and now you are leading the team, perhaps the same team that you used to be an active contributor to. Your role has changed and now part of your regular activities will be to run effective one-on-one meetings with the team you’re…