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Perspectives on Business Development and Marketing Your Marketing Agency

Written By Danielle Fauteaux

Ft. Paul Murphy, Principal at 3Advance

In agencies, as with most service businesses, the people make the place. So, how can more agencies tap into an awareness of their talent density in order to better market their firm to prospective and existing clients? 

In this episode of RecalibrAgency, Paul and Danielle talk about:

  • Hiring for candidate aptitude and attitude
  • Responsibilities for marketing your marketing agency, conducting business development, and performing sales functions
  • Considerations for positioning and differentiating your web development firm or marketing agency to thrive on the basis of trust amidst an industry of constant change

Building a successful marketing agency takes grit, a focus on your value, and sometimes a *loving* kick in the pants.

Needing an ally as you achieve your long-term goals?

I’d be happy to help.

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Danielle Fauteaux, Agency Coach

Danielle Fauteaux

Hi! I’m Danielle. I’m passionate about helping creatives recognize their value and place in this world, passionate about helping leaders regain control over their responsibilities, passionate about encouraging others to live more meaningful lives; and passionate about doing more with less. I guide creative firms through the Momentum Framework to achieve their revenue and profit goals while falling back in love with the mission they originally set out with.