Posts by Danielle Fauteaux
How to Increase Agency Sales by Serving Partner Direct Reps
Farming new sales opportunities through direct methods can be challenging as a small marketing agency, especially without a dedicated in-house sales team. One way to develop your business and expand your reach is through fostering collaborative sales opportunities and establishing partnerships with related service and technology providers. Saas based agency partner programs (like HubSpot’s) are…
Read MoreHow to Retain Employees When You Can’t Afford to Pay Them Higher Salaries
It’s a problem plaguing most companies these days: The ability to retain high-performing professionals. For small businesses with narrower profit margins, it can be even more difficult. As a marketing or creative agency, you’re not immune to the stress that comes with worrying that your team members—especially those with exceptional interpersonal skills and critical subject…
Read More9 Questions to Ask When Evaluating Business Coaches
Every professional can use a bit of support from time to time. Business coaches provide that support, giving guidance and insights from an objective perspective and helping you stay up to date with marketing and graphic design trends. Similar to those you rely on to assist you in other areas of life, your business coach…
Read MoreHow to Successfully Communicate Your Marketing Agency Rush Fees
As a marketing agency or independent contractor, it’s a constant balancing act to deliver high-quality content to clients in a timely and cost-efficient manner. Likely the pricing schedule you’ve set is designed to optimize these three characteristics and serve your customers to the best of your ability. However, when someone asks you or an employee…
Read MoreHow Much to Charge for Graphic Design and Logo Design Services
Ultimately, you can charge whatever you choose that your target audience is willing to pay. There are plenty of designers that are available to the market for a couple of bucks on Fiverr, Dribbble, and UpWork. So, start by targeting the right audience. It’s also not uncommon to see a wide range of hourly rates…
Read MoreHow This Agency Increased Client Retention from 49% to 88% in 2 Years
When this agency was trying to grow in 2019, and kept closing new deals, but couldn’t seem to grow, they looked deeper. This agency was already focused on serving a niche industry and had a content marketing strategy working to convert new leads and close new customers. They found that client retention was just 49%…
Read More11 Ways to Find Digital Marketing Clients
Marketing and creative agencies are notoriously overworked, painfully broke, and often struggle to define their unique value proposition to aptly position themselves in the market. For many, a lack of clear marketing for the agency is a symptom of a perpetual identity crisis that paralyzes leadership and team members alike from making decisive progress in…
Read MoreHow This Marketing Firm Achieved their 15% YoY Revenue Growth Goal
In one year, this market research firm had successfully adjusted their digital marketing approach in order to support their goal of increasing year over year revenues by 15% annually. Looking ahead over the next 3 years, maintaining 15% YoY growth will allow them to double the size of their sales team by 2024. This market…
Read MoreCoach vs. Consultant: What’s the Difference?
The primary distinction between a coach and a consultant is which party is in control of the choices being made. The Essence of a Coach A good coach will offer insights that you may not see clearly until your attention is focused on that matter. A good coach will ask good questions that allow you…
Read MoreHow to Successfully Implement Time Tracking At Your Marketing Agency
Provide better results to clients while spending less agency resources on the task at hand. Earn more than you spend. This is your mission if you aim to be a resilient agency. Time tracking is a foundational component to achieving this. Why Marketing Agencies Should Track Time What is the best way to be keeping…
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