Posts by Danielle Fauteaux
How to Find New Clients for Your Marketing Agency
Ft. Jeff Meade, Owner at Meade In this episode, Danielle and Jeff discuss how to find new marketing clients and increase recurring revenue for your marketing agency. Other topics of discussion include: In this episode: [00:31] Meet Jeff Meade. [01:33] Missed opportunities when growing your agency. [02:43] Focus on you the agency leader and the agency…
Read MoreHow to Be the Best Parent-Preneur You Can Be
Ft. Alyson Caffrey, Owner at Operations Agency In this episode, Danielle and Alyson discuss how to be the best parent-preneur you can be, meaning how to still prioritize and pour into yourself and your family while building and running a resilient small business, like your creative agency. Other topics of discussion include: In this episode: [00:24]…
Read More[VIDEO] How to Create Pricing Power for Your Digital Agency
Recently Upsourced‘s ‘Creative Outcomes‘ podcast team invited me on to discuss how your agency’s positioning impacts your pricing power. I also dispelled some myths about why clients buy your marketing services and how it is different than what you may think. Plus, we dig into: You can listen to the full episode below: TRANSCRIPT [00:00:00.520]…
Read MoreBuilding Recurring Revenue & Productized Models for Your Web Dev or Design Agency
Ft. Joel Eschenbach, Partner at Notion Design Group In this episode, Danielle and Joel discuss how to build recurring revenue and productized service models for your website development agency. Other topics of discussion include:👉 Value based pricing👉 Leveraging add-ons👉 Raising pricing with existing clients In this episode: [00:45] Meet Joel Eschenbach[04:00] How to Treat the Ongoing Costs…
Read More[VIDEO] 7 Principles to Make Your Digital Agency More Fruitful
Although the intrinsic truths of life are evident all around us, including in our agencies, it can be easy to miss the signs we should be seeing as leaders, especially with the busyness and daily demands that come with operating a company. However, when we miss the small yet important nuances of what is happening…
Read MoreMusings on How To Stop “Hacking” Ourselves to Death
Ft. Will Smith, Partner at IMPACT In this episode, Danielle and Will talk through some of the impacts of AI and how agencies and individuals alike can respond to the increasing pressures and pace of the digital environment. Other topics of discussion include: In this episode: [00:25] Meet Will Smith.[02:53] How “hacks” erode trust with your clients.[04:50]…
Read More23 Things That Magically Happen to Your Agency When You Define Your Niche
Clarity, focus, and boundaries are critical for you to define in all aspects of your business, and each is essential to define specifically regarding your target audience and ideal customer. Often times creative agencies and marketing services providers get excited because they have the means to service almost any business, without geographic boundaries and in…
Read MoreFinancial Focuses at Each Stage of Your Agency Lifecycle
Ft. Ryan Watson, Partner at Upsourced In this episode, Danielle and Ryan discuss the agency lifecycle and the importance of measuring the right KPIs. Other topics of discussion include: 👉 Breaking down the agency lifecycle👉 Your AGI:FTE Ratio👉 Building the right habits to understand your agency’s financial health In this episode: [00:30] Meet Ryan Watson. [02:24] Breaking…
Read MoreLeveraging Relationships and Establishing Strategic Partnerships for Sales Opportunities
Ft. Andrew Litchford, Partner at Starling Digital In this episode, Danielle and Andrew discuss the importance of creating a Referral Network & Strategic Partnerships in order to build a sustainable ecosystem where your agency can get new work. Other topics of discussion include: In this episode: [00:37] Meet Andrew L.[03:33] The Value of Trust[06:44] Overcoming Challenges When…
Read MoreImplications of Fostering Ownership Mindsets Among Creatives
Ft. Wayne Pelletier, Partner at Resonant Pixel Co. In this episode, Wayne highlights the importance for agency owners and hiring managers at agencies to facilitate open and honest discussions with employees about growth paths of them as an individual and about the agency as a whole. To navigate the nuances of creating an environment of open support…
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