Getting Momentum Blog
-
How Account Managers Can Reset Client Expectations After Overdelivering
It’s been happening. Tensions have risen at creative development firms and marketing solutions agencies. A ubiquitous, uncertain feeling has settled across the desktops, camera stands, and slack channels…and team meetings just don’t feel the same way as they used to. The often unspoken, yet always known truth of being a… -
How to Narrow Down Your Niche with Confidence
If you’re like most digital agencies, 2023 was not a cup of tea, to say the least. As you’re looking towards 2024 amid a competitive landscape that is fiercer than ever before, with prospect’s standards higher than ever, and perhaps even margins on the verge of disappearing unless you make… -
9 Ways to Increase Your Creative Agency’s Revenue in the Short Term
One of the stories that has stuck with me for years is of a professional pianist, who—upon being told by an audience member after a performance that they wished they were as good as the exhibiting pianist—replied, “No, you don’t. If you did, you would spend 8 hours per day… -
[QUIZ] Do You Need to Establish Separate Visionary vs. Integrator Roles at Your Agency
To move your marketing agency forward requires both a clear, purposeful vision and strategic execution to turn that vision into a reality. Success as an agency is largely influenced by who is sitting in which seats on the bus. Sometimes, the purposeful vision and execution can be accomplished by the… -
How Much Will It Cost To Hire a Business Development Coach in 2025?
As you are looked to as the fearless leader of your firm, it’s natural to go through challenging phases or to encounter hurdles as you work to improve your profit margin, increase qualified leads, and grow your brand with feelings of isolation and uncertainty. The good news is that you… -
How to Write a Performance Improvement Plan for Behavior [+ Free Template]
It’s an unfortunate reality faced by employers across industries: Sometimes, you have a difficult employee whose negative attitude is causing conflict with other teammates or even clients and damaging the workplace environment. Occasionally, the employee is facing an external problem or stressor, and by giving them patience and grace, they… -
[VIDEO] 7 Principles to Make Your Digital Agency More Fruitful
Although the intrinsic truths of life are evident all around us, including in our agencies, it can be easy to miss the signs we should be seeing as leaders, especially with the busyness and daily demands that come with operating a company. However, when we miss the small yet important… -
23 Things That Magically Happen to Your Agency When You Define Your Niche
Clarity, focus, and boundaries are critical for you to define in all aspects of your business, and each is essential to define specifically regarding your target audience and ideal customer. Often times creative agencies and marketing services providers get excited because they have the means to service almost any business,… -
How to Start a Successful Marketing Agency
Starting a successful creative or marketing company can be a rewarding endeavor. However, it doesn’t come without a significant investment of time, labor and passion. Not everyone who loves marketing wants to start their own agency. Nor should they. There are plenty of satisfying opportunities to work with an established… -
My Take on the Debate over ChatGPT and AI Content Generation Tools
I’ve debated myself for weeks on whether or not to write this piece. In the end, I won, and that’s why I will share my thoughts behind whether or not you should be using AI based content creation tools like ChatGPT in the context of running your marketing agency. TL;DR:… -
7 Ways to Bring Back Honest Debate, Open Up Dialogue, and Make Time for Strategic Curiosity Within Your Remote Agency
Remote working has brought with it a variety of benefits for employees and employers alike. However, it’s also brought some challenges for managers to navigate to ensure the productivity and culture of their agency stay strong. One area where marketing agency managers may be struggling is having open dialogue with… -
How Much Should You Spend Marketing Your Marketing Agency
One irony of running a marketing agency, where you design and deliver various marketing activities on behalf of clients, is that you have to promote yourself and connect with new potential clients, which means—of course—implementing marketing initiatives and strategies for your own brand. For many agencies, the proverb whereby, “the…
