Ft. Will Smith, Partner at IMPACT In this episode, Danielle and Will talk through some of the impacts of AI and how agencies and individuals alike can respond to the increasing pressures and pace of the digital environment. Other topics of discussion include: In this episode: [00:25] Meet Will Smith.[02:53] How “hacks” erode trust with your clients.[04:50]…
As a small business owner, you want to utilize an array of low-cost tools to help you grow your business in a sustainable way. LinkedIn has become an indispensable tool for marketing agencies wanting to scale up. When used correctly, the platform can help you connect with and engage partners and clients, generate new leads,…
Influencers want to own their audiences. After all, it takes a lot of monetary, physical, and temporal resources to build up an audience on a social media platform. The worst thing that can happen for a famous content creator is for the algorithm to change or for the topic they are speaking about to be…
Farming new sales opportunities through direct methods can be challenging as a small marketing agency, especially without a dedicated in-house sales team. One way to develop your business and expand your reach is through fostering collaborative sales opportunities and establishing partnerships with related service and technology providers. Saas based agency partner programs (like HubSpot’s) are…
Every professional can use a bit of support from time to time. Business coaches provide that support, giving guidance and insights from an objective perspective and helping you stay up to date with marketing and graphic design trends. Similar to those you rely on to assist you in other areas of life, your business coach…
Marketing and creative agencies are notoriously overworked, painfully broke, and often struggle to define their unique value proposition to aptly position themselves in the market. For many, a lack of clear marketing for the agency is a symptom of a perpetual identity crisis that paralyzes leadership and team members alike from making decisive progress in…
The primary distinction between a coach and a consultant is which party is in control of the choices being made. The Essence of a Coach A good coach will offer insights that you may not see clearly until your attention is focused on that matter. A good coach will ask good questions that allow you…
In my assessment, many of the activities marketing agencies spend their time implementing in effort to market themselves and generate new business is wasted because at the end, it’s still just a polished turd. What is a Polished Turd? In the context of marketing your creative services or advertising agency, polished turds are the campaigns…
Origins of the 80/20 Principle The 80/20 Principle (or Rule) originated in the field of macroeconomics to paint a picture of the distribution of Italian wealth in the early 1900’s. (Thank you Vilfredo Pareto). Now-a-days, most businesses and industries have found a similar “80/20” rule that also applies to their business, customers, finances, operations, you…