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9 Questions to Ask When Evaluating Business Coaches
Every professional can use a bit of support from time to time. Business coaches provide that support, giving guidance and insights from an objective perspective and helping you stay up to date with marketing and graphic design trends. Similar to those you rely on to assist you in other areas of life, your business coach…
11 Ways to Find Digital Marketing Clients
Marketing and creative agencies are notoriously overworked, painfully broke, and often struggle to define their unique value proposition to aptly position themselves in the market. For many, a lack of clear marketing for the agency is a symptom of a perpetual identity crisis that paralyzes leadership and team members alike from making decisive progress in…
Coach vs. Consultant: What’s the Difference?
The primary distinction between a coach and a consultant is which party is in control of the choices being made. The Essence of a Coach A good coach will offer insights that you may not see clearly until your attention is focused on that matter. A good coach will ask good questions that allow you…
It’s Still Just a Polished Turd
In my assessment, many of the activities marketing agencies spend their time implementing in effort to market themselves and generate new business is wasted because at the end, it’s still just a polished turd. What is a Polished Turd? In the context of marketing your creative services or advertising agency, polished turds are the campaigns…
Applying The Pareto Principle to Digital Content Promotion
Origins of the 80/20 Principle The 80/20 Principle (or Rule) originated in the field of macroeconomics to paint a picture of the distribution of Italian wealth in the early 1900’s. (Thank you Vilfredo Pareto). Now-a-days, most businesses and industries have found a similar “80/20” rule that also applies to their business, customers, finances, operations, you…
Google Just Announced Part of Their 2021 Algorithm Update Plans
Google often will share some sort of press release about upcoming Algorithm Updates, but now more than ever webmasters, marketers, and CEOs are more hawk-eyed about Google Updates. In the internet reliant world we now inhabit, a business can rise and fall at the whim of Google’s algorithm updates. Fortunately, their latest announcement about prioritization of…
Although the intrinsic truths of life are evident all around us, including in our agencies, it can be easy to miss the signs we should be seeing as leaders, especially with the busyness and daily demands that come with operating a company.
This pocketbook, The Gardener's Guide to Growing a Resilient Agency, takes an allegorical approach to the exciting challenge of establishing a resilient and thriving agency and what it takes to be an efficient and nurturing leader in this tenuous and temperamental operating environment.
This quick read will equip you with 7 principles to rethink how you approach the day-to-day of your agency and become more fruitful. Simply submit the form below to download the guide.
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