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How This Agency Increased Client Retention from 49% to 88% in 2 Years
When this agency was trying to grow in 2019, and kept closing new deals, but couldn’t seem to grow, they looked deeper. This agency was already focused on serving a niche industry and had a content marketing strategy working to convert new leads and close new customers. They found that client retention was just 49%…
How to Successfully Implement Time Tracking At Your Marketing Agency
Provide better results to clients while spending less agency resources on the task at hand. Earn more than you spend. This is your mission if you aim to be a resilient agency. Time tracking is a foundational component to achieving this. Why Marketing Agencies Should Track Time What is the best way to be keeping…
5 Ways to Recession Proof Your Marketing Agency
There are different stances on the state of the economy as of Q2 of 2022, but the general consensus is that everything that went up, must come down at some point in the foreseeable future. Since a downtown is foreseeable, you have no excuse as an agency owner to not get your house in order…
The Value of Finding Contentment for Your Agency and Within Your Life
Contentment has been a recurring theme in my conversations with agency leaders since about November, I’d say. This topic is one that I like to keep top of mind in my own pursuits because contentment is the only way to actually achieve a measure of success in any arena of your life. If you have…
Looking Ahead: The Need for Different Social Media Management Offerings
I had a conversation today with the president of a marketing agency. Part of our conversation revolved around the changes in the social media landscape that are impacting the offerings her agency can provide to clients. A Pattern Emerges Not unlike other digital marketing agencies, this organization has been seeing Clients dropping social media from…
Is it Good to Have a 5 Year Plan?
Change is one of the most constant companions in life, in relationships, and in work. I chuckle because within my family, the old adage of, “the only thing you can plan for is for the plan to change,” rings true regularly as the seasons change and the world continues revolving around the sun. Because of…
Guiding Principles for Writing Proposals & Contracts
Writing proposals for marketing work can be a challenge, especially when you do not have productized services or “packages,” but rather build out custom scopes of work. When your proposals take hours upon hours to develop, you should re-evaluate your process and proposal structure. The Golden Rule of Proposal Writing: Focus on the Prospect’s Objectives…
Project Management Tips To Ensure The Marketing for Your Agency Actually Gets Done
Business development efforts for our own agency is often relegated to the backburner in lieu of pressing client requests or workload shifts due to agency role changes, until famine mode strikes, that is. If you’re internal marketing plan is currently off the rails consider the follow with the objective of getting back on track: Questions…
Crafting A Three-Legged Stool of Agency Income
Your agency should diversify its sources of income primarily because the market ebbs and flows and you need to not hedge all your bets in one place. Depending on your form of agency services, your target customers, and the way your organization is structured, market changes will affect you in different ways in different seasons.…
Humans are Not Designed to Be 100% Efficient 100% of the Time
In this discourse, to be “inefficient” does not mean one is being ineffective with time, or wasting time. Rather, it means allocating time away from activities that would contribute to your agency utilization rate towards activities support a larger outcome of curiosity, ownership, impact, and camaraderie of your team and subsequently reduce the likelihood of…
Although the intrinsic truths of life are evident all around us, including in our agencies, it can be easy to miss the signs we should be seeing as leaders, especially with the busyness and daily demands that come with operating a company.
This pocketbook, The Gardener's Guide to Growing a Resilient Agency, takes an allegorical approach to the exciting challenge of establishing a resilient and thriving agency and what it takes to be an efficient and nurturing leader in this tenuous and temperamental operating environment.
This quick read will equip you with 7 principles to rethink how you approach the day-to-day of your agency and become more fruitful. Simply submit the form below to download the guide.
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