Business development efforts for our own agency is often relegated to the backburner in lieu of pressing client requests or workload shifts due to agency role changes, until famine mode strikes, that is. If you’re internal marketing plan is currently off the rails consider the follow with the objective of getting back on track: Questions…
There are a couple of points in your agency life when you’ll need to assess how to organize your people and client workload. One of those points is at it your agency’s founding. Another is when you are on the precipice of major growth. And on the Debby Downer side is when you are facing…
Challenges was the “nicer” word to use, but really, today I want to talk about the top excuses that are keeping you from marketing your own agency in an effective way and causing you to rely on referrals as your primary income stream. These excuses fall into five primary categories: 1. Client Work Comes First… …but then…
Your agency should diversify its sources of income primarily because the market ebbs and flows and you need to not hedge all your bets in one place. Depending on your form of agency services, your target customers, and the way your organization is structured, market changes will affect you in different ways in different seasons….
In this discourse, to be “inefficient” does not mean one is being ineffective with time, or wasting time. Rather, it means allocating time away from activities that would contribute to your agency utilization rate towards activities support a larger outcome of curiosity, ownership, impact, and camaraderie of your team and subsequently reduce the likelihood of…
Origins of the 80/20 Principle The 80/20 Principle (or Rule) originated in the field of macroeconomics to paint a picture of the distribution of Italian wealth in the early 1900’s. (Thank you Vilfredo Pareto). Now-a-days, most businesses and industries have found a similar “80/20” rule that also applies to their business, customers, finances, operations, you…
Inbound marketing is not single marketing item. It’s a system of marketing items that guide users through their research process and buyer’s journey, answering their top of mind questions each step of the way to build trust in your solution and in your business. Phase 1: Publish Quality Content It starts with quality content that…
Google often will share some sort of press release about upcoming Algorithm Updates, but now more than ever webmasters, marketers, and CEOs are more hawk-eyed about Google Updates. In the internet reliant world we now inhabit, a business can rise and fall at the whim of Google’s algorithm updates. Fortunately, their latest announcement about prioritization of…
![[HOW TO] The Anatomy of Valuable Lead Capture Content](https://gettingmomentum.com/wp-content/uploads/The-Anatomy-of-a-Valuable-Lead-Capture-768x432.jpg)
It’s 3:07, Thursday afternoon, the 28th of the month. Salespersons Jerry and Natalie are extremely worried. It’s 3:07, Thursday afternoon, the 28th of the month. Salespersons Angie and Freddy aren’t worried at all. What’s the difference? Well, it’s the end of the month and sales quotas haven’t been met because Jerry and Natalie’s company website…
![[HOW TO] The Anatomy of a High Converting LANDING PAGE](https://gettingmomentum.com/wp-content/uploads/The-Anatomy-of-a-High-Converting-Landing-Page-768x432.jpg)
Landing pages are a critical component to the success of your overall digital marketing strategy. They serve to provide website visitors with the information they want to know that is valuable enough to exchange their email address for (like Pricing Guides). Over the years, marketers have tested different kinds of landing pages, placing the form in different…