Simply Getting Started is the Hardest Part
If we're honest, "I don't have enough time" is a sorry cop-out that we creatives lean on to excuse our lack of content creation and thought leadership for our own firms.
If we're still being honest, the real reasons are actually that
- You're simply too hard on yourself.
- You feel like you don't know enough.
- You've overcomplicated it and become paralyzed by inaction.
- You're worried what people might think of your perspective and ideas.
Allow me to help get you started.
Inbound Strategy Packages
There's a reason that the first phase of the Momentum Framework involves dedication to content creation and positioning your agency as thought leaders within your chosen niche.
Without a solid foundation with which to be seen as an expert in your field of marketing and your niche of choice, it's harder to build the right relationships that will propel your profit margins to the point that you need to delegate and train up leaders to fill your shoes.
So, let's start there.
Tactical
Marketing Plan + SEO Blueprint
$36,500
Delivered in 8 to 12 weeks
Tactical Marketing Plan + SEO Blueprints
Best for agencies that don’t have anyone dedicated to marketing themselves. Get an SEO-optimized 12-month content and promotional plan for building your thought leadership within a niche.
But, the best strategy is incomplete without implementation.
That's why your customized marketing plan includes a fully built out project management workflow to make sure everything gets implemented as planned. It's all there for you and your team to consistently work the plan and celebrate the results.
Strategic
Marketing Plan
Delivered in 4 to 6 weeks
Strategic Marketing Plan
You're getting the marketing strategy for your agency that you've been too busy (not to mention too indecisive) to build for yourself.
With strategy in hand, you can then determine WHO is responsible for the WHAT and hold your implementation teams accountable to deliver.
Individual writer creative briefs are not included.
Monthly
SEO Blueprints
Delivered in 10 business days
Monthly SEO Blueprints
Pairs perfectly with your existing Strategic Marketing Plan when the point person for your internal content marketing no longer has capacity to manage this as well. Rather than letting your marketing efforts slip through the cracks, get help developing the SEO Blueprint and Writer Creative Brief to keep building your momentum. Creative Briefs can be directly handed to your writer.
The SEO Blueprint accommodates getting up to 8 SEO-backed Writer Creative Briefs per month.
Tactical
Marketing Plan + SEO Blueprint
Best for agencies that don’t have anyone dedicated to marketing themselves. Get an SEO-optimized 12-month content and promotional plan for building your thought leadership within a niche.
But, the best strategy is incomplete without implementation.
That's why your customized marketing plan includes a fully built out project management workflow to make sure everything gets implemented as planned. It's all there for you and your team to consistently work the plan and celebrate the results.
$36,500
Delivered in 8 to 12 weeks
Three 75 Minute Meetings
Your Custom 12 Month Content Strategy & Tactical Plan for up to 8 pieces of content per month, includes full SEO Strategy and Writer Creative Brief for each content topic
✔️ SEO Blueprints for ALL Content Topics (basically an SEO backed writer's creative brief for up to 64 content pieces!)
Your Custom 12 Month Promotional Strategy & Tactical Plan for up to 4 agency or individual brands within your team
WIG/LAG/LEAD Strategy
Thought Leadership & Visibility Recommendations
PR & Backlink Gathering Recommendations
Vendor Evaluation
12 Month Project Management Build Out in Asana for Content Plan and Promotional Plan Using the RACI Strategy
RACI Strategy Custom Communication Plan for Who is Responsible, Accountable, Consulted, Informed on Various Components of the Marketing Plan
Strategic
Marketing Plan
Designed for the agency that needs strategic direction on how to speak to their audience and increase online visibility, but has their own intentions of handling delegation, project management, and tactical SEO.
You're getting the marketing strategy for your agency that you've been too busy (not to mention too indecisive) to build for yourself.
With strategy in hand, you are then responsible for delegating the content creation and promotion tasks and managing the deliverables for your agency.
This Strategic Marketing Plan includes SEO-backed topics to address in your marketing materials, but individual Writer Creative Briefs for each content topic are not included.
$12,700
Delivered in 4 to 6 weeks
Two 60 Minute Meetings
Your Custom 12 Month Content Strategy SEO-backed topics for up to 8 pieces of content per month
Your Custom 12 Month Promotional Strategy for up to 4 agency or individual brands within your team
WIG/LAG/LEAD Strategy
Thought Leadership & Visibility Recommendations
PR & Backlink Gathering Recommendations
Monthly
SEO Blueprints
Pairs perfectly with your existing Strategic Marketing Plan when the point person for your internal content marketing no longer has capacity to manage this as well. Rather than letting your marketing efforts slip through the cracks, get help developing the SEO Blueprint and Writer Creative Brief to keep building your momentum. Creative Briefs can be directly handed to your writer.
The SEO Blueprint accommodates getting up to 8 SEO-backed Writer Creative Briefs per month.
$1,400
Delivered within 10 business days
One 30 Minute Meeting
SEO Blueprint & Tactical Plan for up to 8 pieces of content per month, includes full SEO Strategy and Writer Creative Brief for each content topic
Promotional Strategy & Tactical Plan for up to 4 agency or individual brands within your team
Momentum Hack 
If 4 pieces of content per month is plenty for your agency, then your Monthly SEO Blueprints could be stretched over 2 months instead of just 1 for the same price.
