Marketing Your Marketing Agency

The Momentum Framework is one that I have applied to various sized agencies and seen results.

Let’s breakdown an example:

Perhaps you’re looking to double revenues from $1.5M to $3M and you want to increase your profit margin from 5% to something more sustainable. You purchase the Tactical Marketing Plan + SEO Blueprint for $36,500 and embark on Monthly Coaching as well for $1,875 per month. After 12 months you're getting 58% more SQLs and have increased client retention so revenues have doubled and your profit margin has become 12%.

$3M *0.12 = $360K in net profit.

Would you spend $59,000 to take home $180K more than last year?

Ownership determines outcome. The agencies who own their space in the market will win through a play of authenticity.

The team that collaborates on the agency's marketing campaigns with responsibilities shared across the organization will move forward together.

When it's yours and you win, celebrate. When it's yours and it fails, evaluate what went wrong, adjust, and go again.

Can I help you write articles and post on social media and develop a podcast. Yes, it is within my capabilities, and I will help you implement for a time, BUT I will constantly push you to take greater internal ownership of your marketing efforts. Here's why:

When you're responsible for the outcome, you will try harder, you will dig deeper, you will look farther. If you seek others to solve your problems for you, could it be that you are looking for someone else to blame?

Further,

➡️ Others will struggle to capture your brand's authenticity and soul.

➡️ Others will take longer to produce content.

➡️ Others are disconnected from your team and have limited access to enable personal and team growth.

➡️ Others will struggle to get everyone bought in (especially sales). It's a respect and authority issue.

As long as you don't take ownership for your success, you’ll be dependent on that partner and they’ll dictate your success. You should be the one in control, not them.

To produce the most authentic and relevant content, ownership is key.

That's how you will build a consistent sales pipeline and resilient agency.

In the framework of your agency’s long-term path, my role is to add value to you, not become a crutch that you rely on. When you work to Get Momentum, you’re committing to investing in yourself, your people, your processes, and your agency.

Getting Momentum means that you have completed the work necessary to build something that will last in each phase of the Momentum Framework. There is no easy way up. You have to take the stairs one step at a time.

In my experience, agencies who apply the Momentum Framework can become a whole new version of their agency in 12-24 months with clarity of direction, higher confidence, more qualified leads, actual profit margins, happier owners, teams, and clients, and less stress.

You may never be “DONE”, but once you’ve built up enough Momentum to achieve your long-term goals and have the system built beneath you to maintain movement towards that finish line that you see, then my relationship with your business can change too.

Many times, it's a matter of mindset. The kinds of agencies I can help get momentum

• Are honorable, respectable, & trustworthy.
• Are hungry to serve and eager to deliver high value to their niche.
• View challenges as opportunities.
• Are in it for the people, but still want to make a decent living while at it.
• Are lifelong learners, rethinkers, and tinkerers.
• Are ready to roll up their sleeves and break down the barriers.

Pragmatically speaking, good fit agencies have...

• A CEO/President/Founder committed to investing 5-10 hours per week into their agency.
• Averaging between $500k - $2M in annual revenue
• ~5 to 30 employees
• 3 or fewer owners