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How to “Poach Proof” Your Agency
The battle for skilled talent was already waging before the response to COVID. It’s definitely worse now. 86% of young professionals (like, digital marketing employees) reported being willing to take a pay cut to work for a company where their values were aligned according to a LinkedIn study from 2018. Now years removed from that finding, I…
How Well Does Your Marketing Agency Communicate?
Marketing agencies are weird places. They typically never quite have either a horizontal nor vertical org chart, roles are often much more fluid, and major decision making sometimes is forced into tiny windows of evaluation. In light of this, how much communication is too much communication? How little communication is too little communication? Juxtaposing the…
Guiding Principles for Writing Proposals & Contracts
Writing proposals for marketing work can be a challenge, especially when you do not have productized services or “packages,” but rather build out custom scopes of work. When your proposals take hours upon hours to develop, you should re-evaluate your process and proposal structure. The Golden Rule of Proposal Writing: Focus on the Prospect’s Objectives…
Project Management Tips To Ensure The Marketing for Your Agency Actually Gets Done
Business development efforts for our own agency is often relegated to the backburner in lieu of pressing client requests or workload shifts due to agency role changes, until famine mode strikes, that is. If you’re internal marketing plan is currently off the rails consider the follow with the objective of getting back on track: Questions…
26 Questions to Ask About Your Agency Organizational Structure
There are a couple of points in your agency life when you’ll need to assess how to organize your people and client workload. One of those points is at it your agency’s founding. Another is when you are on the precipice of major growth. And on the Debby Downer side is when you are facing…
5 Biggest Challenges To Marketing Your Own Agency
Challenges was the “nicer” word to use, but really, today I want to talk about the top excuses that are keeping you from marketing your own agency in an effective way and causing you to rely on referrals as your primary income stream. These excuses fall into five primary categories: 1. Client Work Comes First… …but then…
Crafting A Three-Legged Stool of Agency Income
Your agency should diversify its sources of income primarily because the market ebbs and flows and you need to not hedge all your bets in one place. Depending on your form of agency services, your target customers, and the way your organization is structured, market changes will affect you in different ways in different seasons.…
Humans are Not Designed to Be 100% Efficient 100% of the Time
In this discourse, to be “inefficient” does not mean one is being ineffective with time, or wasting time. Rather, it means allocating time away from activities that would contribute to your agency utilization rate towards activities support a larger outcome of curiosity, ownership, impact, and camaraderie of your team and subsequently reduce the likelihood of…
Applying The Pareto Principle to Digital Content Promotion
Origins of the 80/20 Principle The 80/20 Principle (or Rule) originated in the field of macroeconomics to paint a picture of the distribution of Italian wealth in the early 1900’s. (Thank you Vilfredo Pareto). Now-a-days, most businesses and industries have found a similar “80/20” rule that also applies to their business, customers, finances, operations, you…
How the Pieces of the Inbound Funnel Fit Together
Inbound marketing is not single marketing item. It’s a system of marketing items that guide users through their research process and buyer’s journey, answering their top of mind questions each step of the way to build trust in your solution and in your business. Phase 1: Publish Quality Content It starts with quality content that…
Although the intrinsic truths of life are evident all around us, including in our agencies, it can be easy to miss the signs we should be seeing as leaders, especially with the busyness and daily demands that come with operating a company.
This pocketbook, The Gardener's Guide to Growing a Resilient Agency, takes an allegorical approach to the exciting challenge of establishing a resilient and thriving agency and what it takes to be an efficient and nurturing leader in this tenuous and temperamental operating environment.
This quick read will equip you with 7 principles to rethink how you approach the day-to-day of your agency and become more fruitful. Simply submit the form below to download the guide.
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