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Financial Focuses at Each Stage of Your Agency Lifecycle

Written By Danielle Fauteaux

Ft. Ryan Watson, Partner at Upsourced

In this episode, Danielle and Ryan discuss the agency lifecycle and the importance of measuring the right KPIs.

Other topics of discussion include:

šŸ‘‰ Breaking down the agency lifecycle
šŸ‘‰ Your AGI:FTE Ratio
šŸ‘‰ Building the right habits to understand your agency’s financial health

In this episode:

[00:30] Meet Ryan Watson.

[02:24] Breaking down the agency lifecycle as related to your agency finances.

[06:06] Measuring the right KPIs.

[10:20] Understanding Your AGI:FTE Ratio.

[12:32] Establishing Habits – The Second Cousin of Processes.

[15:12] Building Momentum Through Financial Health During Your Agency Lifecycle.

[17:45] Assessing Your Agency’s Hierarchy of Needs.

Building a successful marketing agency takes grit, a focus on your value, and sometimes a *loving* kick in the pants.

Needing an ally as you achieve your long-term goals?

Iā€™d be happy to help.

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Danielle Fauteaux, Agency Coach

Danielle Fauteaux

Hi! Iā€™m Danielle. Iā€™m passionate about helping creatives recognize their value and place in this world, passionate about helping leaders regain control over their responsibilities, passionate about encouraging others to live more meaningful lives; and passionate about doing more with less. I guide creative firms through the Momentum Framework to achieve their revenue and profit goals while falling back in love with the mission they originally set out with.