[AUDIO] Building a Revenue-Driven Culture Inside Your Agency
Recently Chris DuBois, founder of Dynamic Agency OS, invited me onto his Agency Forward podcast to discuss how agency leaders can start to solve the founder-led sales problem so that the leader doesn’t have to bear the weight of all revenue generation themselves.
Chris and I dig into each of our experiences with how agencies can build proactive, team-driven growth systems, especially by decentralizing lead generation, building internal marketing and sales consistency, and driving intentional client expansion to achieve revenue growth.
Some of the top topics we cover include:
- Turning lead generation into a shared team effort
- Using scorecards to track and motivate consistent sales behavior
- Structuring internal marketing like a client account
- And more…
You can listen to the full episode below:
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