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[VIDEO] How to Build a Revenue Engine That Doesn’t Depend on You

Written By Danielle Fauteaux

If you’ve ever felt like growth comes in waves, depends too much on you, or feels like something you “fix” and move on from, take a listen to this conversation between Craig Baldwin, Partner over at Upsourced Accounting, and Danielle Fauteaux, Owner of Momentum Consulting.

Heads up: None of this is about hacks and shiny new tools. We’re talking about cultivating behaviors and structure so you can build a sustainable, scalable system of revenue operations for your business.

Dive into:

  • Why small business growth is not a one-time problem to solve
  • How to turn your revenue into a team-wide responsibility
  • The 5 pillars of a scalable growth system (aka The Momentum Framework)
  • Why most agencies rely too heavily on founders for sales
  • How to use scorecards to drive a consistent pipeline
  • Mindsets holding agencies back from scaling

You can watch the full episode below:

Timestamps:

00:00 – Why agency growth is harder than it looks
02:13 – The biggest mistake: treating growth like a one-time fix
04:08 – Growth is a system, not a moment
06:22 – Why revenue shouldn’t sit on one person
07:12 – The 5 pillars of a scalable growth engine
09:18 – How to get team-wide buy-in (extrinsic vs. intrinsic motivators)
12:25 – Inputs vs outputs: how scorecards actually drive growth
15:41 – Why most growth efforts fail (and what to change)
21:03 – The long game: relationships over quick wins
25:32 – The mindset traps holding agencies back
26:19 – Treat your agency like your most important client
27:36 – “No one cares what I have to say” (and why that’s wrong)
33:35 – Nice vs kind leadership (and why it matters for growth)
34:44 – Choosing your hard: consistency vs chaos
36:06 – The 80/20 of sustainable growth
37:32 – Where to find Danielle + how to work together

Building a successful business takes grit, a focus on your value, and sometimes a *loving* kick in the pants.

Needing an ally as you achieve your long-term goals?

I’d be happy to help.

Learn More
Danielle Fauteaux, Business Growth Coach

Danielle Fauteaux

Hi! I’m Danielle. I’m passionate about helping creatives recognize their value and place in this world, passionate about helping leaders regain control over their responsibilities, passionate about encouraging others to live more meaningful lives; and passionate about doing more with less. I guide creative firms through the Momentum Framework to achieve their revenue and profit goals while falling back in love with the mission they originally set out with.