Posts by Danielle Fauteaux
[HOW TO] The Anatomy of a High Converting LANDING PAGE
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Landing pages are a critical component to the success of your overall digital marketing strategy. They serve to provide website visitors with the information they want to know that is valuable enough to exchange their email address for (like Pricing Guides). Over the years, marketers have tested different kinds of landing pages, placing the form in different…
Read More[HOW TO] The Anatomy of an Effective EMAIL
Marketers, myself included, are really good at giving business owners a list of things to do to improve their marketing performance, grow their business, and increase sales. Then you make the time to get started, sit down at your computer, and get paralyzed because you don’t know HOW to make that engaging video, write that…
Read MoreHow to Generate Leads During Economic Downturns (on a Budget)
Yes – COVID-19 is wreaking lots of havoc on the economy right now. Economic swings happen and you can (and should) prepare your business to ride the waves and generate leads even during economic downturns both now and in the future. Each of these activities for generating leads during economic downturns falls into 3 main…
Read More3 Reasons Inbound Marketing Decreases Business Stress During Uncertain Times
Real talk – the impacts hitting global and local economies right now because of COVID-19 are unnerving. Sales prospects have not been responding to you, or if they have it’s to say, “We need a minute to ride this wave out and then we’ll be in touch.” You’re staring down huge business decision that you…
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